Reporting basis and governance of non-financial indicators (continued) Advocating responsible consumption Promoting health safety O Q, Heineken N.V. Annual Report 2018Ï 150 Report of the Executive Board Report of the Supervisory Board Financial Statements Sustainability Review Other Information of operating companies Heineken® media spend includes all expenses incurred for placing and spending >10% of media spend broadcasting Heineken® brand dedicated responsible consumption for Heineken® in supporting dedicated responsible consumption campaigns Number of operating companies have an active and relevant partnership aimed at addressing alcohol-related harm Low- and no-alcohol Low- and no-alcohol as of our global volume campaigns ('Enjoy Heineken® Responsibly' or 'When You Drive, Never Drink') amounting to a minimum of 10% of their actual Heineken® media spend, per market. In 2018, we continued to raise our ambition, to all operating companies, joint ventures and export markets selling Heineken® and investing media spend. Exceptions are companies operating in 'dark markets' where above-the-line communication is not allowed according to regulations Working closely with third parties like local governments, NGOs and specialists, these partnerships address alcohol-related harm on issues like underage drinking, drinking and driving, or excessive drinking. In scope are all HEINEKEN operating companies with the exemption of those in Islamic countries, export markets, markets where we have a Joint Venture and one minimal-volume market (Laos) where allocating resource is unrealistic. We simplified and clarified definition and guidance of this commitment for our operating companies. Active partnerships means: meaningful, substantive engagement over a year or years, with each side benefiting and being challenged by the other. An active partnership should have a regular cadence of communication and a regular schedule for collaborations or joint executions. A relevant alcohol partnership is one that is responsive to the needs of the local community as identified by critical stakeholders and/or local trends All beer, cider, hop and/or malt based drinks with an ABV of 3.5% or less. This does not include soft drinks Total low- and no-alcohol volume/Total consolidated beer and cider volume Ingredients and nutrition information This involves beer and cider brands produced and sold by HEINEKEN operating companies. In 2018, we have expanded our target to our cider brands and other beer brands around the world (in 2017, the scope of the commitment only included beer brands and operating companies in the EU). Commitment is only applicable to consumer facing products (bottles, cans). Scope includes brands (line extensions) sold in volumes above a threshold of 6,000 hl per year (based on 2017 volume data). We committed to include nutrition information and ingredients on pack and online in our operating companies in EU, and on pack or online in the operating companies outside EU. Beer, Wine and Spirits Producers' Commitments to Reduce Harmful Drinking Responsible Marketing Code HEINEKEN is a signatory to the Producers' Commitments to Reduce Harmful Drinking. This is managed by the International Alliance for Responsible Drinking (IARD). The aim of the Producers' commitments, which run from 2013-2017, is to contribute as an industry to the global target set by the World Health Organization (WHO) of "at least a 10% relative reduction in the harmful use of alcohol" by 2025. We take action in five key areas: underage drinking, marketing codes of practice, consumer information and product innovation, drinking and driving, and retailer support In 2018, we renewed our Responsible Marketing Code. This Code, which is fully in line with the Producers' commitments, guides us in the way we market our products. These rules help everyone at HEINEKEN who is involved in marketing and the sales of our products to ensure we do not contribute to excessive consumption or misuse. The Code covers all communications channels, the most common being: packaging, point of sale, signage, trade promotions, sponsorships, advertising, digital and social media of compliance with Life Saving Rules Fatal accidents Our 'Safety First' approach is focused on improving safety across the whole Company. Our global strategy is systematically addressing safety across the whole of the Company, with a particular focus on road safety. The 12 Life Saving Rules set out clear and simple 'do's and don'ts' for our highest-risk activities. All operating companies are required to assess their safety performance and close any gaps through action plans. In 2018, we aligned our external commitment with the internal target, and will be monitoring Life Saving Rules compliance. This is a change to the previous definition where we reported on of Life Saving Rules actions carried out. The monitoring based on compliance provides a more insightful picture and a better focus, being result-oriented rather than process oriented All work-related fatal accidents of permanent, fixed-term or temporary personnel (own staff and contractor personnel) Accidents An accident which resulted in permanent disability or which requires hospitalisation for more than 24 hours or resulting in more than one lost day Lost days Accident frequency Accident severity Lost days are counted from the first day after the case until the day the person returns to normal duties at work. All calendar days are counted Number of accidents resulting in absence from work per 100 FTE. This is an indicator of the state of health and safety at the workplace Number of days lost from work as a result of disabling injuries per 100 FTE

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2018 | | pagina 151