Meeting consumers' growing preference for choice and taste variety in beer Our business priorities (continued) Deliver top line growth - Craft and variety Lagunitas was founded in California in 1993 by beer-lovers with a vision to spread their enthusiasm for craft beer. We have accelerated our international roll-out of Lagunitas, doubling its international volume. Lagunitas IPA is now available in over 25 markets. Report of the Executive Board Lagunitas Beer Circus The Lagunitas Beer Circus is the ultimate Lagunitas celebration of beer and the freedom to be yourself! It is an immersive beer festival full of ci rcus performances and the hottest live music in town. The Lagunitas Beer Circus travelled to London in August 2018 to a sell-out crowd. Lagunitas TapRoom goes international Lagunitas' first ever TapRoom outside of the US opened in Amsterdam, called TapKabinet. In the TapRoom, consumers step out of the daily hustle and bustle and into Lagunitas' fuss-free, friendly routine to experience great Lagunitas beer. Heineken N.V. Annual Report 2018 Introduction Report of the Supervisory Board Financial Statements Sustainability Review Other Information Our international craft and variety brands Consumers around the world are seeking more choice and taste variety, and it is important we have the right brands available: gfl

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2018 | | pagina 14