Heineken® 0.0 Championing changing lifestyles and consumption habits with a brand that doesn't compromise O P Our business priorities (continued) Deliver top line growth - Low- and no-alcohol The growth of the low- and no-alcohol segment is expected to continue and our ambition is to be the leader in this space. We aim to do so by being at the forefront of taste innovation and leveraging the cultural shift towards a healthy, balanced lifestyle. Heineken N.V. Annual Report 2018 Introduction 1 Report of the Executive Board Report of the Supervisory Board Financial Statements Sustainability Review Other Information Consumer demand for variety and choice To meet growing consumer demand, we innovated within the low- and no-alcohol category to offer our customers an expanding variety of brands and choices. Heineken® 0.0 is now available in 38 markets around the world. We discovered that the market for great tasting alcohol-free beer is very strong, and further expansion of Heineken® 0.0 is planned for 2019 and beyond. When You Drive, Never Drink Heineken® 0.0 plays an important role in our 'When You Drive, Never Drink' campaign, and our sponsorship of Formula 1™ provides a unique platform for sharing our responsible consumption message. Innovatively growing our low- and no-alcohol portfolio Our low- and no-alcohol category is benefiting from consumer trends towards alcohol moderation and natural, health-conscious lifestyles. Our distinct portfolio in this category is growing, ranging from non-alcoholic beers and radlers to malt beers, with an innovative focus on malt-based energy beverages. We now offer approximately 325 low- and no- alcohol products across 125 brands.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2018 | | pagina 13