Heineken® 0.0
Championing changing lifestyles
and consumption habits with
a brand that doesn't compromise
O P
Our business priorities (continued)
Deliver top line growth - Low- and no-alcohol
The growth of the low- and no-alcohol segment is expected to continue
and our ambition is to be the leader in this space. We aim to do so by being
at the forefront of taste innovation and leveraging the cultural shift towards
a healthy, balanced lifestyle.
Heineken N.V. Annual Report 2018
Introduction
1 Report of the Executive Board
Report of the Supervisory Board
Financial Statements
Sustainability Review
Other Information
Consumer demand for
variety and choice
To meet growing consumer
demand, we innovated within the
low- and no-alcohol category to
offer our customers an expanding
variety of brands and choices.
Heineken® 0.0 is now available
in 38 markets around the world.
We discovered that the market for
great tasting alcohol-free beer is
very strong, and further expansion
of Heineken® 0.0 is planned for 2019
and beyond.
When You Drive, Never Drink
Heineken® 0.0 plays an important
role in our 'When You Drive, Never
Drink' campaign, and our sponsorship
of Formula 1™ provides a unique
platform for sharing our responsible
consumption message.
Innovatively growing
our low- and no-alcohol
portfolio
Our low- and no-alcohol category
is benefiting from consumer trends
towards alcohol moderation and
natural, health-conscious lifestyles.
Our distinct portfolio in this category
is growing, ranging from non-alcoholic
beers and radlers to malt beers, with
an innovative focus on malt-based
energy beverages. We now offer
approximately 325 low- and no-
alcohol products across 125 brands.
