Sustainability Review (continued) Advocating responsible consumption (continued) Deliver global industry commitments Drive innovation on the low- and no-alcohol category O Q, Heineken N.V. Annual Report 2018 Report of the Executive Board Report of the Supervisory Board Financial Statements Sustainability Review Other Information Our contribution to the SDGs: 3.5 Strengthen the prevention of substance abuse 2018 milestone Deliver the Beer, Wine and Spirits Producers' industry commitments by end of 2017 and report in 2018, taking actions in five key areas: underage drinking, marketing codes of practice, consumer information and product innovation, drinking and driving, retailer support. Our progress In 2018, the fifth and final report on the Beer, Wine, and Spirits Producers' Commitments to reduce harmful drinking was published, following assurance by KPMG. HEINEKEN contributed directly to the report, which details industry progress on reducing the harmful use of alcohol over five years. The full report has been published by the International Alliance for Responsible Drinking, the industry body that administers the commitments. We also renewed our Responsible Marketing Code, which is a set of mandatory rules for marketing our products around the world. For more information on our marketing code, see our website. To list some highlights of the IARD membership achievements between 2014 and 2017, it: collectively delivered an average 300 drink-driving prevention programmes annually, reached millions of underage individuals via face-to-face interactions with messages against underage drinking, promoted compliance with responsible alcohol advertising codes in contracts with advertising agencies, increased the number of local responsible retailing initiatives (on average over 200 a year), We are proud to have contributed to these achievements of the IARD membership in tackling the harmful use of alcohol. Looking ahead Although the five-year reporting period has ended, all members of the Producers' Commitments have pledged to continue to adhere to the five commitment areas. Our contribution to the SDGs: 3.5 Strengthen the prevention of substance abuse There are some occasions when consumers appreciate the taste of an alcoholic drink, just without the alcohol. As the number of adults who do not drink alcohol or who wish to reduce their alcohol consumption continues to grow in markets around the world18, we are innovating in the area of low- and no-alcoholic (LNA) drinks to offer consumers a growing variety of brands. For more details on our low- and no-alcohol category, see our website and case studies. In 2018, we continued the successful launch of Heineken® 0.0. It is now available in 38 markets, an increase of 22 markets since last year. Our global LNA portfolio now includes more than 325 products over 125 brands. By the end of 2018, LNA options made up 5.5% of HEINEKEN's total global volume. Looking ahead In 2019, we will accelerate the geographical expansion of our categories and further expand the variety we offer in the LNA category. Brewing a Better World in action 0.0% in Slovakia Slovakia remains at the forefront of low- and no-alcohol innovation with its latest contribution, Radler 0,0% Dark Lemon - a 100% natural, reduced sugar, more adult alternative to soft drinks.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2018 | | pagina 137