tiï O Q,
Sustainability Review (continued)
Advocating responsible consumption (continued)
Building partnerships to address alcohol-related harm
Przewodnik dia rodziców
Introduction Report of the Executive Board Report of the Supervisory Board
Every market in scope has a relevant and active
partnership aimed at addressing alcohol-
More to do
to the SDGs:
Strengthen the prevention of substance abuse
46 of 50 markets in scope have a partnership in
place to address alcohol-related harm.
These partnerships address one of the following
alcohol-related harms: drink driving, underage
drinking, excessive consumption, drinking while
pregnant, or alcohol addiction.
The majority of partnerships in 2018 addressed
drink driving, including a partnership in Vietnam
where we are working with the National Traffic
Safety Committee to implement workshops and
trainings aimed at reducing drink driving among
university students. In Rwanda, we worked in
partnership with the Traffic Police and Road Safety
Department on a road safety awareness campaign
to educate drivers on the dangers of drinking
In Croatia, we continued a long-running partnership
to address underage drinking in collaboration
with the Psychological Centre Tesa. Through this
partnership, psychologists work with parents
of children in high school to develop skills on
communicating and setting boundaries related
to alcohol consumption. In addition to in-person
workshops, the psychologists also offer parents
advice online and by phone.
We will continue to engage in partnerships in the
markets in scope for 2019. In addition, we will
continue to invest a part of Heineken® media
budget to support our responsible consumption
programmes in every market where we sell
Heineken® (for additional information please refer
to page 134).
For more details on our partnerships and progress,
see our website and case studies.
Heineken N.V. Annual Report 2018
Brewing a Better World in action
How to talk to a teenager about drinking?
Guide for parents
Grupa Zywiec joined forces with a well-known parenting
blogger, Nishka, to provide guidance to help parents
communicate with teenagers about alcohol. The guide
was informed by research and followed up with a
debate among experts in the fields of sociology,
psychology and youth workers.