Amstel Growing regional beers into celebrated international brands AMSTEL' AMSTEL ULTRA Our business priorities (continued) Deliver top line growth - International brands Amstel is The World's Local Beer. As our second most international beer brand after Heineken®, available in over 110 markets, Amstel has reached a volume of over 12.5 million hectolitres per year. In 2018, Amstel grew double digit in Brazil, Russia and the UK. Report of the Executive Board Amstel sponsorships: UEL and Copa Libertadores Amstel is the sponsor of the UEFA Europa League and the Conmebol Libertadores Bridgestone Cup in Latin America, growing Amstel successfully in Brazil. Amstel Ultra in Mexico In July 2018, Amstel Ultra was successfully launched in Mexico with a focus on the Northern region. The proposition caters to those who want to maintain an active lifestyle and still enjoy a great tasting beer (85 calories and 2.4g of carbs). Amstel lands in Asia! We launched Amstel as an accessible premium brand in India and Vietnam, leveraging Amstel's international stature and brewing credentials. Heineken N.V. Annual Report 2018 Introduction Report of the Supervisory Board Financial Statements Sustainability Review Other Information Our international brands portfolio Our international brands portfolio strengthens our presence in the premium segment by tapping into consumer appetite for diversity, unique stories, purpose and new brand experiences. AMSTEL 2,4g CARBS

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2018 | | pagina 12