Amstel
Growing regional beers into
celebrated international brands
AMSTEL'
AMSTEL
ULTRA
Our business priorities (continued)
Deliver top line growth - International brands
Amstel is The World's Local Beer. As our second most international beer
brand after Heineken®, available in over 110 markets, Amstel has reached
a volume of over 12.5 million hectolitres per year. In 2018, Amstel grew
double digit in Brazil, Russia and the UK.
Report of the Executive Board
Amstel sponsorships:
UEL and Copa Libertadores
Amstel is the sponsor of the UEFA
Europa League and the Conmebol
Libertadores Bridgestone Cup in Latin
America, growing Amstel successfully
in Brazil.
Amstel Ultra in Mexico
In July 2018, Amstel Ultra was
successfully launched in Mexico
with a focus on the Northern
region. The proposition caters
to those who want to maintain
an active lifestyle and still enjoy
a great tasting beer (85 calories
and 2.4g of carbs).
Amstel lands in Asia!
We launched Amstel as an accessible
premium brand in India and Vietnam,
leveraging Amstel's international
stature and brewing credentials.
Heineken N.V. Annual Report 2018
Introduction
Report of the Supervisory Board
Financial Statements
Sustainability Review
Other Information
Our international
brands portfolio
Our international brands
portfolio strengthens our
presence in the premium
segment by tapping
into consumer appetite
for diversity, unique
stories, purpose and new
brand experiences.
AMSTEL
2,4g CARBS
