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Sustainability Review (continued)
Our sustainable development focus areas
Every Drop
- protecting
water resources
Drop the C
- reducing CO2
emissions
Sourcing
sustainably
Advocating
responsible
consumption
Promoting health
and safety
Growing with
communities
Values and
behaviours
O Q,
Heineken N.V. Annual Report 2018Ï 120
Report of the Executive Board
Report of the Supervisory Board
Financial Statements
Sustainability Review
Other Information
Water is vital to meeting
the needs of a growing
global population and is
a key ingredient of our
products. Our operations
depend on its constant
supply and, in some areas,
may be significantly
impacted by the risks of
water stress and scarcity.
We decreased water
consumption in our
breweries by 32% since
2008, treated most of the
wastewater and continued
water balancing activities
in water-stressed areas.
In early 2019, we launch
our new 2030 water
strategy to continue and
expand our impact on the
health of the watershed.
Climate change is one of
the biggest challenges
facing society. We feel
responsible for our share in
cutting CO2 emissions and
limiting climate change.
We are ahead of our 2020
ambition for production
(reduction of 47% in 2018
vs. the baseline) and
cooling (50%). We continue
efforts to reach the target
in distribution (13%).
We reassessed our carbon
footprint, last published
in 2015, to show our
emissions across the entire
value chain. In 2018, we
launched our CO2 reduction
strategy for 2030, Drop
the C. It focuses on energy
efficiency, electricity and
thermal renewable energy
generation in production,
distribution, packaging
and cooling.
With the global population
predicted to reach nine
billion by 2050, agricultural
productivity must
grow while protecting
natural resources and
biodiversity. We support the
development of sustainable
agricultural value chains.
The share of crops we
source from sustainable
farms continues to grow.
However, the proportion
of raw materials regionally
sourced in Africa and the
Middle East reduced due
to challenges in the supply
of local ingredients in the
format required by our
breweries. We continue
close cooperation with
smallholder farmers to
increase productivity and
improve food security.
We are pleased that our
suppliers reached 95%
compliance with the
HEINEKEN Supplier Code.
We encourage consumers
to drink alcohol responsibly
through our marketing
activities, sponsorships
and partnerships.
Our global Formula 1™.
partnership gives us
a platform to deliver
our 'When You Drive,
Never Drink' campaign.
Behavioural research
dedicated to responsible
consumption and drink
driving supports us in
targeting our campaigns
and programmes.
We are ahead of industry
requirements by putting
ingredients and nutrition
information on our beer
and cider brands, because
we believe consumers need
this information to make
their choices. As consumers
look for greater choice,
we are expanding the
variety of products and
reach of our low- and no-
alcohol category.
Nothing matters more
than the safety of our
people. That is why 'Safety
First' is our number one
Company behaviour and
the name of our strategy to
address safety risks. Our Life
Saving Rules are a key
tool for preventing serious
accidents and everyone in
the Company is required
to comply with them.
We still have more work
to do to prevent fatalities
and serious accidents in
our operations. We identify
high safety risk areas
across our business and
implement actions to tackle
them, with a special focus
on road safety in 2018.
We recognise our impact
on and responsibilities
towards the communities
we operate in. Our biggest
contribution is through
our core business: in 2018,
HEINEKEN provided
over 85,000 direct jobs
and paid €11.7 billion
in taxes. We also aim to
contribute to the social
and economic wellbeing of
communities by investing
in and encouraging
local entrepreneurship,
education and community
initiatives, giving donations
and undertaking volunteer
activities. The HEINEKEN
Africa Foundation supports
projects that improve
health for people living
in communities near
our breweries in the
Africa region.
of business
conduct
Our values and
behaviours reflect
what we stand
for - conducting
business with integrity,
development of
inclusive work
environment and
respect for people and
their human rights.
They apply to all areas
of our business and
are a key part of our
Company manifesto
'We are HEINEKEN', our
recently revised Code of
Business Conduct and
Human Rights Policy.
