Financial Review Key figures - Main changes in consolidation Revenue Total expenses (beia) 00 Heineken NV. Report of the Report of the Financial Sustainability Other 28 Annual Report 2016 Introduction Executive Board Supervisory Board Statements Review Information In millions of EUR 2015 Currency translation Consolidation impact Organic growth 2016 Organic growth Revenue (beia) 20,511 (1,150) 441 989 20,792 4.8 Total expenses (beia) (17,130) 934 (401) (654) (17,252) (3.8) Operating profit (beia) 3,381 (216) 40 335 3,540 9.9 Share of net profit of assoc./JVs (beia) 177 (3) (14) 161 (7.8) EBIT (beia) 3,558 (219) 40 321 3,700 9.0 Net interest income/(expenses) (beia) (352) 3 (32) 27 (355) 7.6 Other net finance income/(expenses) (beia) (76) 2 (3) (38) (114) (49.7) Income tax expense (beia) (822) 75 2 (125) (869) (15.2) Minority interests (beia) (261) 14 (6) (12) (265) (4.6) Net profit (beia) 2,048 (125) 1 174 2,098 8.5 Eia (156) (558) Net profit 1,892 1,540 - On 7 October 2015 HEINEKEN announced the acquisition of Diageo plc's shareholding in Jamaican formerly listed Desnoes Geddes ("D&G"). During 2016 HEINEKEN acquired 22.5% of the floating shares in D&G. HEINEKEN owned a 95.8% stake in D&G as at 31 December 2016. - As of 7 October 2015 HEINEKEN has full ownership of GAPL Pte Ltd. ("GAPL"). GAPL owns 51% of the issued share capital of HEINEKEN Malaysia Berhad, which is listed on the Malaysian Stock Exchange. - On 15 October 2015 HEINEKEN completed the acquisition of a 53.4% stake of Pivovarna Lasko Union, d.o.o. (formerly known as Pivovarrna Lasko d.d.) in Slovenia. Furthermore, during 2016 HEINEKEN acquired the remaining 46.6% floating shares in Pivovarna Lasko Union, d.o.o. - On 1 December 2015 HEINEKEN completed the restructuring of its operations in South Africa and Namibia. In South Africa, HEINEKEN holds a 75% stake in both Heineken South Africa (Pty) Limited (formerly known as DHN Drinks (Pty) Limited) and in Sedibeng Brewery (Pty) Limited with Namibian Breweries Limited ("NBL") holding a 25% stake in both entities. - On 1 February 2016, HEINEKEN completed the sale of 80% in Distribev Sp. z o.o., Grupa Zywiec S.A.'s local sales and distribution company serving the traditional trade and horeca market, to the Orbico Group. - An agreement with Asia Brewery Incorporated to create AB HEINEKEN Philippines Inc, was announced on 27 May 2016. The transaction closed on 15 November 2016. Revenue increased by 1.4% to EUR 20,792 million. Currency developments had a negative impact of 5.6% (EUR 1,150 million), largely driven by the depreciation of the Mexican peso, the Nigerian naira, and the British pound. The impact of consolidation changes was EUR 441 million, adding 2.2%. The organic revenue increase of 4.8% comprised of total consolidated volume growth of 2.6%, and a 2.2% increase in revenue per hectolitre. Total expenses (beia) were EUR 17,252 million, up by 3.8% organically. On an organic basis, input costs increased by 10.8% and by 7.7% on a per hectolitre basis predominantly due to adverse currency movements leading to a negative transactional FX impact. Marketing and selling (beia) expenses increased organically by 4.9% to EUR 2,830 million, representing 13.6% of revenues (2015: 13.4%).

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