Regional Review (continued)
We have enjoyed a year of very strong top and
bottom line growth in the region, underpinned
by continued strong momentum in Vietnam.
This was a 'Tiger' year for us in Asia.
fiNTANc bintanc B'intanc
Report of the
Report of the
Annual Report 2016
The Tiger brand delivered particularly strong
results in Vietnam, Cambodia, Malaysia and
Sri Lanka. In 2016, we sold around 10 million
hectolitres, supported by the successful
launch of the 'Uncage Your Tiger' campaign.
The Tiger brand is more than an Asian
phenomenon. We now sell Tiger in close to
60 markets, including the US and Russia, and
we are excited to unlock the wider geographic
reach and potential of this brand.
Alongside Vietnam, our performance
in Cambodia was also strong and our
investments in the low- and no-alcohol
segment, particularly with Bintang 0.0 and
Bintang 0.0 Maxx, supported growth in
Indonesia. Together with Heineken® and
Tiger, our strong portfolio of regional and
local brands is crucial in many of our Asia
During the year, we expanded our footprint
in the region and continued to invest
in capacity and our people capability.
We entered the Philippines where we
established an operating company, opened a
new brewery in both Vietnam and Cambodia
and are now building a new brewery and soft
drinks plant in East Timor, which is scheduled
to be fully open in the third quarter.
We are making progress in sustainability
initiatives across the region. We have installed
8,038 solar panels on our Singapore brewery,
which means Tiger is now 'Brewed By The
Sun'; we made headlines with our 'Air-Ink'
campaign, which turns air pollution particles
into ink used by street artists; and in Vietnam,
at the end of 2016, four of our breweries were
100% powered by renewable biomass and
Heineken®, Anchor, Larue, Tiger, Bintang
Regional revenue as of total
volume as of total
in premium segment
Operating profit (beia) Operating profit (beia)
(2015: €702m) as of total