Asia Pacific 13.5 24.4mhl 12.2% 6.6mhl €2,894m €927m 25.8% 19 Regional Review (continued) We have enjoyed a year of very strong top and bottom line growth in the region, underpinned by continued strong momentum in Vietnam. This was a 'Tiger' year for us in Asia. fiNTANc bintanc B'intanc sel emissi or street Heineken NV. Report of the Report of the Financial Sustainability Other Annual Report 2016 Introduction Executive Board Supervisory Board Statements Review Information The Tiger brand delivered particularly strong results in Vietnam, Cambodia, Malaysia and Sri Lanka. In 2016, we sold around 10 million hectolitres, supported by the successful launch of the 'Uncage Your Tiger' campaign. The Tiger brand is more than an Asian phenomenon. We now sell Tiger in close to 60 markets, including the US and Russia, and we are excited to unlock the wider geographic reach and potential of this brand. Alongside Vietnam, our performance in Cambodia was also strong and our investments in the low- and no-alcohol segment, particularly with Bintang 0.0 and Bintang 0.0 Maxx, supported growth in Indonesia. Together with Heineken® and Tiger, our strong portfolio of regional and local brands is crucial in many of our Asia Pacific markets. During the year, we expanded our footprint in the region and continued to invest in capacity and our people capability. We entered the Philippines where we established an operating company, opened a new brewery in both Vietnam and Cambodia and are now building a new brewery and soft drinks plant in East Timor, which is scheduled to be fully open in the third quarter. We are making progress in sustainability initiatives across the region. We have installed 8,038 solar panels on our Singapore brewery, which means Tiger is now 'Brewed By The Sun'; we made headlines with our 'Air-Ink' campaign, which turns air pollution particles into ink used by street artists; and in Vietnam, at the end of 2016, four of our breweries were 100% powered by renewable biomass and biogas energy. Key brands Heineken®, Anchor, Larue, Tiger, Bintang Regional revenue as of total Consolidated beer volume (2015: 19.8mhl) Consolidated beer volume as of total (2015: 10.5%) Heineken® volume in premium segment (2015: 6.4mhl) Revenue (2015: €2,483m) Operating profit (beia) Operating profit (beia) (2015: €702m) as of total (2015: 20.8%)

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2016 | | pagina 20