Africa, Middle East and Eastern Europe 15.0 €376m 10.5% 38.4mhl 19.2 4.7mhl €3,203m 'V 17 Regional Review (continued) ^ÊlÊÈËÊBf Our performance was resilient, despite a tough trading environment across the region. Thousands of local farmers in Sierra Leone have a regular income by supplying sorghum to our brewery. Our local beer Salone is made from 100% locally grown sorghum. Strongbow launched the 'Nature Remix' campaign in Johannesburg, focusing on bringing nature back to the city and making it a more energising and beautiful place to live. IVOIRE This newly launched beer in Ivory Coast contains local rice. Heineken NV. Report of the Report of the Financial Sustainability Other Annual Report 2016 Introduction Executive Board Supervisory Board Statements Review Information Macroeconomic challenges, rising inflation and currency pressure weighed on performance, particularly in Nigeria. Continued inflation and low consumer confidence had an impact on our Russian business, while in Egypt adverse economic conditions also impacted performance. In the Democratic Republic of Congo, we had to take an asset impairment charge of EUR 286 million reflecting the consequences of the more challenging market conditions on our long-term cash flow forecasts. The strategy of having a balanced portfolio of premium, mainstream and economy brands is critical to our success in the region. We continued to invest in our existing brands and in product innovation. We premiered a new brand, Ivoire, in the Ivory Coast and our new brewery in the country is on schedule to officially open in Q1 2017. In South Africa, Heineken® performed well with double digit volume growth. In addition, Strongbow Apple Ciders shows early signs of success in one of the most important cider markets in the world. Supported by our exciting Nature Remix campaign which was activated in 21 countries, we successfully added innovations such as Red Berry and Gold Apples to the market. Our local sourcing projects in the region continue to contribute positively to the communities where we operate. In 2016, we launched Salone, our 100% locally sourced sorghum beer in Sierra Leone, and our newly launched Ivoire beer in Ivory Coast contains local rice. Key brands Heineken®, Primus, Amstel, Walia, Goldberg Regional revenue as of total Consolidated beer volume (2015: 35.9mhl) Consolidated beer volume as of total (2015: 19.1%) Heineken® volume in premium segment (2015: 4.6mhl) Revenue (2015: €3,263m) Operating profit (beia) (2015: €579m) Operating profit (beia) as of total (2015: 17.1%)

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