Shareholder Information (continued) ADR contact information Contact details for ADR brokers and institutional investors Financial calendar in 2017 for both Heineken N.V. and Heineken Holding N.V. Report of the Report of the Financial Sustainability Introduction Executive Board Supervisory Board Statements Review Heineken NV. I Annual Report 2016 Other Information Deutsche Bank Shareholder Services c/o American Stock Transfer Trust Company 6201 15th Avenue Brooklyn, NY 11219, USA E-mail: Shareholder Service (toll-free) Tel. +1 866 249 2593 Shareholder Service (international) Tel. +1 718 921 8137 US Tel: +1 212 250 9100 UK Tel: +44 207 547 6500 The Company ADR programmes are sponsored by Deutsche Bank Trust Company Americas (Deutsche Bank). As the depositary bank, Deutsche Bank performs the following roles for ADR holders as further detailed in the Deposit Agreement: Records and maintains the register of ADR holders Is the stock transfer agent Distributes dividends in US dollars Facilitates the voting process and the exercise of the voting rights of ADR holders at any General Meeting of Shareholders if permitted by the Company and the Deposit Agreement Issues and cancels HEINEKEN American Depositary Receipts (ADRs) Can distribute circulars and documentation in connection with any General Meeting of Shareholders if applicable. For those holders who are not registered because their ADRs are held through a 'Street name' (nominee account), your nominee will receive Company documents from time to time from Deutsche Bank to distribute to ADR holders. You need to make arrangements with your nominee if you wish to receive such documents and to be able to exercise your vote through the depositary bank at General Meetings (if applicable). Announcement of 2016 results 15 February Publication of Annual Report 22 February Trading update first quarter 2017 19 April Annual General Meeting of Shareholders 20 April Quotation ex-final dividend 2016 24 April Final dividend 2016 payable 3 May Announcement of half-year results 2017 31 July Quotation ex-interim dividend 2017 2 August Interim dividend 2017 payable 10 August Trading update third quarter 2017 25 October

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