Advocating responsible consumption 141 Sustainability Review (continued) Compliance with our Supplier Code Procedure HEINEKEN products are enjoyed in moderation by hundreds of millions of people around the world. We believe it's our responsibility to encourage people to drink responsibly. Our 2020 commitments are aimed at encouraging responsible attitudes and reducing the harmful use of alcohol. We continue to innovate in the low- and no-alcohol category. Make responsible consumption aspirational Looking ahead Heineken NV. Report of the Report of the Financial Sustainability Other Annual Report 2016 Introduction Executive Board Supervisory Board Statements Review Information Our 2020 commitment Our progress in 2016 Looking ahead - Ongoing compliance with our Supplier Code Procedure. More to do HEINEKEN's Supplier Code provides guidelines for how we expect our suppliers to act in the areas of Integrity and Business Conduct, Human Rights, and the Environment. In 2016, we asked NGO Forum for the Future to review our Supplier Code and related governance procedures. We're now considering the outcomes as we look to strengthen our Supplier Code and Supplier Risk Analysis. Our 2018 milestone - 95% compliance with four-step Supplier Code Procedure. For more on our Supplier Code Procedure, ■■■V see our website - The estimated average level of compliance with our four-step Supplier Code Procedure across the 70 operating companies in scope, is 78%. See page 146 'Reporting basis and criteria non-financial indicators' for more information on the supplier procedure and how we calculate this percentage. - We stopped working with 25 suppliers because they were unwilling to sign our Supplier Code (9), refused to subscribe to Ecovadis (15) or refused to undergo a site audit (1). Our 2020 commitment - Make responsible consumption aspirational through Heineken®. Our 2018 milestone - Invest a minimum of 10% of our media spend13 for Heineken® in supporting our dedicated responsible consumption campaign in at least 50% of our market volume.14 13 Investments dedicated to responsible consumption messaging with regards to Heineken® brand communication. This includes the 'Dance More Drink Slow' and 'Moderate Drinkers Wanted' campaign, 'When You Drive, Never Drink' Formula 1® campaign, UEFA® Champions League specific responsible consumption boarding and other specific activations at festivals and events. 14 Market scope, covering in total at least 50% of Heineken® global volume. We focus our efforts on the larger markets where we can make the biggest impact. Our progress in 2016 On track - Our 14 markets in scope, representing more than 50% of the Heineken® brand global volume, invested more than 10% of media spend in dedicated responsible consumption campaigns. - In January 2016, we launched our third campaign: 'Moderate Drinkers Wanted'. - In September, we launched our new global Formula 1® partnership with the campaign 'When You Drive, Never Drink'. In the Netherlands it won the STIVA Award for best and most responsible alcohol commercial. From 2017 onwards, we are raising our ambition. We will dedicate 10% of media spend in every single market where we sell Heineken® to responsible drinking campaigns.

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