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From Barley to Bar
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HEINEKEN Inputs
I I I II I I II I I I
I I H I I II I
Our value chain uses many forms of capital, from the
vital resources needed to brew our products, through
to the intellectual capital of our people and brands.
We continuously consider the sustainability of each
step with respect to our key focus areas.
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EMPLOYEES
PACKAGING
DISTRIBUTION
CUSTOMERS
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Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
Financial
Shareholders' equity, assets
and borrowing
Natural
Land, water, energy and ecosystem
Human
Employees, training and benefits, safety
and Code of Conduct
Manufactured
Buildings, breweries, equipment
and supply chain
Social
Communities and NGOs
Intellectual
Brands, R&D, innovation, processes and
corporate reputation
HEINEKEN employs more than 73,000 people. They enjoy the benefits
and rewards-pay, training, healthcare, career opportunities-their hard
work deserves. The HEINEKEN Employees' and Human Rights Policy
supports and guides us all to act according to our core values. And our
Global Code of Conduct ensures every employee knows what is expected
of them. The annual employee 'climate' survey tracks engagement
levels and action is required on dimensions which fall short.
CD I®IO Ip
The majority of our beer and cider is served
in bottles, cans and kegs. We are constantly
looking to innovate, finding ways to optimise
the production of our packaging, such as
light-weighting and increasing the recycling
and re-use rate.
The movement of our products around the globe is carefully
managed. Several modes of transport are used, including
road, rail and ocean freight as well as inland barges. Health
and safety policies are in place to reduce the incidence of
accidents. We optimise the distribution by changing the
form of transport, training drivers on road safety, using more
efficient engines, improved vehicle design and reassessment
of distribution networks.
Millions of retailers, bars, restaurants and clubs
serve a selection of our brands. New fridges
purchased by HEINEKEN meet green standards
and we continue to develop greener draught
brewing equipment. We work in partnership
to ensure our products are only sold to
consumers of legal drinking age.
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8 Heineken N.V. Annual Report 2015
