19.8mhl 10.5% €2/l83m 6.4mhl €702m 20.8% Asia Pacific Consolidated beer volume Consolidated beer volume as of total "Another exciting year for the region as we expanded our regional footprint, including opening a brewery in Myanmar. Volume growth was led by an especially strong performance of the Tiger brand. Despite macroeconomic and regulatory headwinds in a number of markets, we delivered solid top- and bottom-line growth." Key brands Revenue Revenue as of total Heineken® volume Operating profit (beia) Operating profit (beia) in premium segment as of total Reportofthe Reportofthe Financial Other Contents Overview Executive Board Supervisory Board Statements Information Frans Eusman, President Asia Pacific 20 Heineken N.V. Annual Report 2015

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2015 | | pagina 21