€5,159
m
24.4%
56.0mhl 29.7%
9.4mhl €904m 26.7%
Americas
"Our portfolio strategy, continued
investment in brands and excellent outlet
execution supported strong revenue
and profit growth in most markets. We
strengthened our brand portfolio further
with the acquisition of Lagunitas and Red
Stripe. This performance demonstrates
our continued ability to deliver volume
and value growth across the region."
Revenue Revenue as of total Key brands
Consolidated beer volume Consolidated beer volume
as of total
Heineken® volume Operating profit (beia) Operating profit (beia)
in premium segment as of total
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
Marc Busain, President Americas
19 Heineken N.V. Annual Report 2015
DOS EQUIS
