Notes to the consolidated financial statements continued
5. Operating segments continued
Information about reportable segments
Central and
Western Europe Eastern Europe The Americas
2012
2012
2012
Revenue
Third party revenue1
7,140
7,158
3,255
3,209
4,507
4,002
Interregional revenue
645
594
25
20
16
27
Total revenue
7,785
7,752
3,280
3,229
4,523
4,029
Other income
13
48
9
7
2
1
313
581
Results from operating activities
739
820
318
493
Net finance expenses
Share of profit of associates and joint ventures
and impairments thereof
1
3
24
17
81
77
Income tax expenses
Profit
Attributable to:
Equity holders of the Company (net profit)
Non-controlling interest
EBIT reconciliation
EBIT
740
823
337
335
662
570
Eia2
224
139
12
11
86
85
EBIT (beia)2
964
962
349
346
748
655
Beer volumes2
Consolidated beer volume
44,288
45,380
47,269
45,377
53,124
50,497
Joint Ventures' volume
288
44,576
-
7,578
7,303
9,611
9,663
Licences
300
-
-
74
65
Group volume
45,680
54,847
52,680
62,809
60,225
Current segment assets
2,007
1,843
1,082
985
1,193
1,045
Other non-current segment assets
8,015
8,186
3,423
3,365
5,649
5,619
Investment in associates and joint ventures
22
10,044
23
196
4,701
165
835
7,677
711
Total segment assets
10,052
4,515
7,375
Unallocated assets
Total assets
Segment liabilities
4,178
3,723
1,347
1,160
1,072
1,068
Unallocated liabilities
Total equity
Total equity and liabilities
260
215
197
170
250
199
Acquisition of goodwill
7
-
-
1
36
4
Purchases of intangible assets
26
11
12
9
14
20
Depreciation of P, P E
(344)
(343)
(247)
(234)
(201)
(183)
(Impairment) and reversal of impairment of P, P E
(36)
-
15
(2)
(17)
5
Amortisation intangible assets
(86)
(100)
(16)
(18)
(103)
(93)
(7)
-
(3)
-
11ncludes other revenue of EUR433 million in 2012 and EUR463 million in 2011.
2 For definition see 'Glossary'. Note that these are both non-GAAP measures and therefore unaudited.
94 Heineken N.V. Annual Report 2012
