Notes to the consolidated financial statements continued 5. Operating segments continued Information about reportable segments Central and Western Europe Eastern Europe The Americas 2012 2012 2012 Revenue Third party revenue1 7,140 7,158 3,255 3,209 4,507 4,002 Interregional revenue 645 594 25 20 16 27 Total revenue 7,785 7,752 3,280 3,229 4,523 4,029 Other income 13 48 9 7 2 1 313 581 Results from operating activities 739 820 318 493 Net finance expenses Share of profit of associates and joint ventures and impairments thereof 1 3 24 17 81 77 Income tax expenses Profit Attributable to: Equity holders of the Company (net profit) Non-controlling interest EBIT reconciliation EBIT 740 823 337 335 662 570 Eia2 224 139 12 11 86 85 EBIT (beia)2 964 962 349 346 748 655 Beer volumes2 Consolidated beer volume 44,288 45,380 47,269 45,377 53,124 50,497 Joint Ventures' volume 288 44,576 - 7,578 7,303 9,611 9,663 Licences 300 - - 74 65 Group volume 45,680 54,847 52,680 62,809 60,225 Current segment assets 2,007 1,843 1,082 985 1,193 1,045 Other non-current segment assets 8,015 8,186 3,423 3,365 5,649 5,619 Investment in associates and joint ventures 22 10,044 23 196 4,701 165 835 7,677 711 Total segment assets 10,052 4,515 7,375 Unallocated assets Total assets Segment liabilities 4,178 3,723 1,347 1,160 1,072 1,068 Unallocated liabilities Total equity Total equity and liabilities 260 215 197 170 250 199 Acquisition of goodwill 7 - - 1 36 4 Purchases of intangible assets 26 11 12 9 14 20 Depreciation of P, P E (344) (343) (247) (234) (201) (183) (Impairment) and reversal of impairment of P, P E (36) - 15 (2) (17) 5 Amortisation intangible assets (86) (100) (16) (18) (103) (93) (7) - (3) - 11ncludes other revenue of EUR433 million in 2012 and EUR463 million in 2011. 2 For definition see 'Glossary'. Note that these are both non-GAAP measures and therefore unaudited. 94 Heineken N.V. Annual Report 2012

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