Asia Pacific r* Regional Review continued €1,655 million 3.7 million hectolitres €267 million 6.5 million hectolitres €527 million 2.2 per cent "Asia Pacific offers one of the world's most exciting growth opportunities for beer, supported by favourable demographics and economic growth. The acquisition of APB has given us direct access to a number of high growth markets and strengthened HEINEKEN's brand portfolio." roup beer volume grew I organically by 6.2 percent, I reflecting solid volume growth in Vietnam, Indonesia, South Korea and our UBL joint venture operation in India. Strong reported revenue growth primarily reflects a first time consolidation impact related to the acquired operations of APB and APIPL (+EUR287 million) and a small positive currency benefit (+EUR17 million). Higher consolidated volume and solid pricing in Taiwan, Hong Kong and Australia drove solid organic revenue growth. EBIT (beia), on a reported basis, grew by 52 per cent, reflecting a positive first time net consolidation impact of EUR83 million for APB and APIPL and a favourable currency impact. EBIT (beia) declined organically by 0.9 percent, reflecting a net impairment of EUR11 million in 2012 related to HEINEKEN's share of an investment in liangsu Dafuhao Breweries in China and a EUR19 million gain on the disposal of HEINEKEN's share in Kingway Brewery Holdings Limited in China in 2011 EBIT Consolidated beer volume EBIT (beia) Heineken volume in premium segment Revenue Consolidated beer volume as of Group Heineken N.V. Annual Report 2012 Theo de Rond President Asia Pacific Key brands

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2012 | | pagina 36