Asia
Pacific
r*
Regional Review continued
€1,655 million
3.7 million hectolitres
€267 million
6.5 million hectolitres
€527 million
2.2 per cent
"Asia Pacific offers one of the
world's most exciting growth
opportunities for beer,
supported by favourable
demographics and economic
growth. The acquisition of
APB has given us direct access
to a number of high growth
markets and strengthened
HEINEKEN's brand portfolio."
roup beer volume grew
I organically by 6.2 percent,
I reflecting solid volume
growth in Vietnam, Indonesia,
South Korea and our UBL joint venture
operation in India.
Strong reported revenue growth primarily reflects
a first time consolidation impact related to the
acquired operations of APB and APIPL (+EUR287
million) and a small positive currency benefit
(+EUR17 million). Higher consolidated volume
and solid pricing in Taiwan, Hong Kong and
Australia drove solid organic revenue growth.
EBIT (beia), on a reported basis, grew by
52 per cent, reflecting a positive first time net
consolidation impact of EUR83 million for APB
and APIPL and a favourable currency impact.
EBIT (beia) declined organically by 0.9 percent,
reflecting a net impairment of EUR11 million
in 2012 related to HEINEKEN's share of an
investment in liangsu Dafuhao Breweries in
China and a EUR19 million gain on the disposal
of HEINEKEN's share in Kingway Brewery
Holdings Limited in China in 2011
EBIT
Consolidated beer volume
EBIT (beia)
Heineken volume in premium segment
Revenue
Consolidated beer volume as of Group
Heineken N.V. Annual Report 2012
Theo de Rond
President Asia Pacific
Key brands
