Welcome
We are
We value
We want
Contents
HEINEKEN is one of the world's great brewers with its
brands available in 178 countries around the world.
A proud, independent, global brewer committed
to surprising and exciting consumers everywhere.
A passion for quality, enjoyment of life, respect
for people and respect for our planet.
To win in all markets with Heineken® and with a full
brand portfolio in markets where we choose.
Further information online:
Overview
01 The Quick Read
Report of the Executive Board
04 Chief Executive's Statement
07 Outlook 2013
08 Executive Committee
C al Review
10 Our Business Priorities
12 Grow the Eleineken® brand
14 Consumer-inspired, customer-
oriented and brand-led
16 Capture the opportunities
in emerging markets
18 Leverage the benefits of
HEINEKEN's global scale
20 Drive personal leadership
22 Brewing a Better Future
Regional Review
24 Our Regions
26 Western Europe
28 Central and Eastern Europe
30 Americas
32 Africa and the Middle East
34 Asia Pacific
36 Risk Management
41 Financial Review
46 Corporate Governance Statement
Report of the Supervisory Board
56 To the Shareholders
60 Remuneration Report
Financial statements
67 Consolidated Income Statement
68 Consolidated Statement
of Comprehensive Income
69 Consolidated Statement
of Financial Position
70 Consolidated Statement
of Cash Flows
72 Consolidated Statement
of Changes in Eguity
74 Notes to the Consolidated
Financial Statements
143 Heineken N.V. Balance Sheet
143 Heineken N.V. Income Statement
144 Notes to the Heineken N.V.
Financial Statements
Other information
151 Statement of the Executive Board
152 Appropriation of Profit
153 Independent Auditor's Report
154 Shareholder Information
160 Countries and Brands
168 Historical Summary
170 Glossary
172 Reference Information
'HEINEKEN
annualreport.HEINEKEN.com
Download Excel® sheets
of our key financials
Access report toolkit
Share information via
social networking.
theHEINEKENcompany.com
Sign up for news alerts
Keep up to date with our extensive
investor section
Read and ask about our commitment
to sustainability.
twitter.com/HEINEKENCorp
Follow our twitter feed to enjoy
the latest HEINEKEN news-
@HEINEKENCorp.
