3. Capture the opportunities
in emerging markets
Tiger® account for
more than one-third
of the international
(IPS) in the Asia
Operational Review continued
HEINEKEN has transformed
its emerging market presence
in recent years through a clear
acquisition strategy, strong
organic growth and our
excellent joint venture
The acquisition of APB and APIPL in November 2012
is a continuation of our strategy. It gives the Company
direct access to a number of important beer markets
in South East Asia, the Pacific Islands and China.
In Africa, we have operations in 20 countries and
export to virtually all countries on the continent.
We have strengthened our emerging market footprint
in the Americas following the earlier expansion into
Mexico and Brazil. We continue to target future
profit growth through taking full advantage of the
enormous potential offered in emerging markets.
HEINEKEN has continued
to strengthen its platforms
for future growth through a
clear acquisition strategy
and solid organic growth.
On a full year 2012 pro-forma basis, the
proportion of consolidated beer volume and
EBIT (beia) generated from emerging markets
was 64 per cent and 59 per cent, respectively.
The acquisition of APB and APIPL brings the
iconic Tiger® brand into the HEINEKEN portfolio
and provides direct access to two of the most
exciting growth regions for beer-South East
Asia the Pacific Islands and China.
Consolidated beer volume from emerging
markets - Pro-Forma 20121 versus 2007
1 Pro-Forma includes the contribution
of APB for the whole of 2012
16 Heineken N.V. Annual Report 2012