3. Capture the opportunities in emerging markets Heineken® and Tiger® account for more than one-third of the international premium segment (IPS) in the Asia Pacific region. Operational Review continued HEINEKEN has transformed its emerging market presence in recent years through a clear acquisition strategy, strong organic growth and our excellent joint venture partnerships. The acquisition of APB and APIPL in November 2012 is a continuation of our strategy. It gives the Company direct access to a number of important beer markets in South East Asia, the Pacific Islands and China. In Africa, we have operations in 20 countries and export to virtually all countries on the continent. We have strengthened our emerging market footprint in the Americas following the earlier expansion into Mexico and Brazil. We continue to target future profit growth through taking full advantage of the enormous potential offered in emerging markets. HEINEKEN has continued to strengthen its platforms for future growth through a clear acquisition strategy and solid organic growth. On a full year 2012 pro-forma basis, the proportion of consolidated beer volume and EBIT (beia) generated from emerging markets was 64 per cent and 59 per cent, respectively. Asia Pacific The acquisition of APB and APIPL brings the iconic Tiger® brand into the HEINEKEN portfolio and provides direct access to two of the most exciting growth regions for beer-South East Asia the Pacific Islands and China. Consolidated beer volume from emerging markets - Pro-Forma 20121 versus 2007 Emerging markets Developed markets 1 Pro-Forma includes the contribution of APB for the whole of 2012 16 Heineken N.V. Annual Report 2012

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2012 | | pagina 18