I
Amsterdam 1873 Paris 1889
Amsterdam 1931 New York 1933 World 2013
The Future
Celebrating 140 years young
Our premium beer was
first brewed from our home
in Amsterdam. Gerard
Adriaan Heineken had an
ambition to share our beer
with the planet. He would
open the world to the great
taste of Heineken® - and
we continue to do so today.
A remarkable World
Exhibition. The Eiffel Tower
was born and our lager beer
received the grand-Prix for
the world's best beer. To this
day, the award is proudly
displayed on our bottle -
just as the Eiffel Tower still
stands tall on the Champ
de Mars.
A symbol of quality was
born-the Heineken® red
star. Each of the five points
represents a natural
ingredient of the beer:
barley, hops, water, our
unique A-yeast, and the
magic touch of the brewer.
Although few of our
drinkers wear clogs these
days, our recipe remains
unchanged
since 1873.
We became the first
imported beer to reach the
shores of America, marking
the end of prohibition.
Heineken® now available
in 178 countries worldwide
and our adventures
continue to this day.
Born in Amsterdam,
raised by the world. We've
discovered that when you're
open to the world, the world
is open to you. That's
why our beer is at home
everywhere around the
globe. With 140 years
of history, Heineken® still
has the mindset of an
explorer.lt feels like
we just started.
For 140 years we've been
bringing people together.
Call us the world's oldest
social network. We asked
you to team up on facebook
to design the Heineken®
bottle of the future. A
design that symbolizes
connecting in the future.
This is the winning design
connection by
Lee Dunford and
Rodolfo Kusulas.
