Operational Review HEINEKEN is focused on five business priorities. Each one helps us to achieve our goal of winning in all markets with Heineken® and with a full brand portfolio in markets where we choose. I 1. Grow the Heineken® brand The Heineken® brand is a key strategic asset and is the undisputed leader in the international premium segment 3. Capture the opportunities in emerging markets HEINEKEN has transformed its emerging market presence in recent years through a clear acquisition strategy, strong organic growth and our excellent joint venture partnerships. pp p16 -17 2. Consumer-inspired, customer-oriented and brand-led HEINEKEN is committed to being part of the conversation with consumers and being recognised as the preferred partner for its customers. cn p14-15 >-v.. Annual Report 2012

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2012 | | pagina 12