Overview Report of the Executive Board Report of the Supervisory Board Financial statements Other information In millions of EUR Note Goodwill Brands Customer- related intangibles Contract- based intangibles Software, research and development and other Total Balance as at 1 January 2012 (279) (221) (268) (3) (243) (1,014) Changes in consolidation 6 ------ Amortisation charge for the year 11 - (68) (121) (11) (47) (247) Impairment losses 11 (7) - - - - (7) Disposals ------ Transfers to assets held for sale - - - - 1 1 Effect of movements in exchange rates (11) - 7 (9) 10 (3) Balance as at 31 December 2012 (297) (289) (382) (23) (279) (1,270) Carrying amount Asatl January 2011 7,313 2,158 1,121 162 136 10,890 As at 31 December 2011 7,530 2,051 960 159 135 10,835 As at 1 January 2012 7,530 2,051 960 159 135 10,835 As at 31 December 2012 10,780 4,043 1,922 757 223 17,725 Brands, customer-related and contract-based intangibles The main brands capitalised are the brands acquired in 2008: Scottish Newcastle (Fosters and Strongbow), 2010: Cervecerfa Cuauhtémoc Moctezuma (Dos Equis, Tecate and Sol) and 2012: Asia Pacific Breweries (Tiger, Anchor and Bintang). The main customer-related and contract-based intangibles were acquired in 2010 and 2012 and are related to customer relationships with retailers in Mexico and Asia Pacific (constituting either by way of a contractual agreement or by way of non-contractual relations) and reacquired rights. Impairment tests for cash-generating units containing goodwill For the purpose of impairment testing, goodwill in respect of Western Europe, Central and Eastern Europe (excluding Russia), the Americas (excluding Brazil) and Asia Pacific is allocated and monitored by management on a regional basis. In respect of less integrated Operating Companies such as Russia, Brazil, Africa, the Middle East and Head Office and Other, goodwill is allocated and monitored by management on an individual country basis. The aggregate carrying amounts of goodwill allocated to each CGU are as follows: 2012 Western Europe 3,428 3,396 Central and Eastern Europe (excluding Russia) 1,445 1,394 Russia 106 102 The Americas (excluding Brazil) 1,778 1,743 Brazil 99 111 Africa and the Middle East (aggregated) 507 528 Asia Pacific 2,674 - Head Office and Other 743 256 10,780 7,530 Throughout the year total goodwill mainly increased due to the acquisition of APIPL/APB, BraNa and net foreign currency differences. Goodwill is tested for impairments annually. The recoverable amounts of the CGUs are based on value-in-use calculations. Value in use was determined by discounting the future cash flows generated from the continuing use of the unit using a pre-tax discount rate. Heineken N.V. Annual Report 2012 105

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2012 | | pagina 107