Green fridges introduced globally to reduce usage of energy ft 1 Hpl p.vkeri F Later in the year we joined forces with other major Dutch multinationals such as Unilever, Philips, DSM, KLM, and AkzoNobel within the Dutch Sustainable Growth Coalition. In addition to these, we are actively engaged in an increasing number of organisations that support our aims for both business and society. Some of the most notable are: The Stop TB Partnership: a collective force that is transforming the fight against tuberculosis (TB) in more than 100 countries The Sustainable Agriculture Initiative (SAI): a platform to design a common framework for a more sustainable approach to agriculture Private Investors in Africa (PIA): a business coalition that aims to harness business knowledge to tangibly contribute to the continent's future The European Round Table: a leading group of 40 European industrialists committed to economic advancement across Europe. HEINEKEN's CEO, lean- Frangois van Boxmeer, is a member of the Steering Committee BIER-the Beverage Industry Round Table, a partnership of global beverage companies which focus on water stewardship, energy and climate change and stakeholder engagement Initiatives aimed at development of standards for carbon emission calculation in distribution, and improving the impact of distribution on the environment (CleanCargo for sea freight, and an initiative for road transport) The International Sustainability Alliance Global Brewers Initiative (GBI) FoodDrinkEurope European Organization for packaging and the environment (EUROPEN) Global Alcohol Producers Group (GAPG) The Consumer Goods Forum (TCGF) World Federation of Advertisers (WFA). These are just some of the many organisations in which we participate as a global company. At both a regional and local market level, we are just as active. Together, the combined impact of work with many different organisations focused on similar issues allows us to be confident that we will realise our ambition of Brewing a Better Future. Heineken N.V. Annual Report 2011 19

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