Report of the Executive Board Regional Review
1.3 million hectolitres
0.9 per cent
5.4 million hectolitres
Group beer volume in Asia Pacific grew
on an organic basis, supported by robust
economic growth. The total change in Group
beer volume reflects the first-time inclusion
of United Breweries Limited (UBL) in India.
The total change in consolidated beer volume
and operating profit margin is the result of
the transfer of Multi Bintang Indonesia (MBI)
and Grande Brasserie de Nouvelle-Caledonie
(GBNC) from Heineken to Asia Pacific
Breweries (APB), Heineken's joint venture
with Fraser and Neave in the region.
Consolidated beer volume
Consolidated beer volume as of Group
Heineken volume in premium segment
On an organic basis, EBIT (beia) increased 44 per
cent, reflecting higher volumes, increased pricing
and lower input costs.
The Heineken brand continued to grow across the
region, reaching a significant milestone with more
than 5 million hectolitres sold. This growth was
driven by strong performances in Vietnam, Taiwan
and China. Volume growth of the Tiger brand was
driven by increased exports and introduction of
the Tiger Crystal' cold filtered lager variant.
APB reported double-digit growth in EBIT (beia).
In Vietnam, a supportive economic environment,
successful marketing and excise duty reduction
all contributed to a strong volume performance.
Volumes of the Heineken, Larue and Tiger brands
all grew significantly. Volume in Thailand was lower
following political unrest causing a reduction in
tourism. Indonesia reported a higher profit despite
volume being impacted by an increase in excise
luty. In China, the Heineken brand achieved strong
growth, whilst the new brewery in Guangzhou
commenced production in December.
Exports to South Korea and Taiwan continued to
grow significantly, driven by the Heineken brand.
Heineken operates in the beer market in India
through its joint venture UBL, the leading beer
company in the country with a market share of
more than 50 per cent. The net profit contribution
of UBL to the Group's EBIT (beia) amounted to EUR9
million, reflecting solid volume growth and a better
sales mix. UBL plans to launch locally produced
Heineken® in the middle of 2011.