Report of the Executive Board Operational Review
The first competencies courses will begin in the
second quarter of 2011, at the Global Commerce
University (GCU), the centre for commercial
learning activities at Heineken.
The GCU will deliver learning in two ways:
Acting as the global hub for online digital
learning, for commercial employees.
This digital learning will be aligned with
personal learning profiles.
Acting as the global learning centre based in
Amsterdam, for in-house learning using cutting-
edge technology, and teaching techniques.
Sustainability: Brewing a Better Future
We have been successful in our sustainability
agenda over many years and understand the
importance of creating value that is lasting and
which goes beyond the bottom line. In April 2010
we increased our commitment and changed
our thinking with the announcement of our
ten-year sustainability agenda 'Brewing a Better
Future'. This new approach laid out a series
of commitments, plans and targets and was
launched in Amsterdam byJean-Frangois van
Boxmeer via a multi-stakeholder symposium
on sustainable development.
We believe our new approach strikes the right
balance between environmental, financial and
social sustainability and makes positive long-term
commitments to investment in the environment,
communities, people and partnerships.
The approach is built around three clearly defined
i. Continuously improve the environmental
impact of our brands and business
ii. Empower our people and the communities
in which we operate
iii. Positively impact the role of beer in society.
We have created 23 programmes that - over the
coming ten years - will bring these imperatives
and the words 'Brewing a Better Future' to life.
More information on the programmes and our
objectives for the coming years can be found
in our Sustainability Report or on
Embedding in markets
It will be action not words that will drive success
and enable the agenda to be embedded into
business processes and within the DNA of
the Company. That's why, as a first step in 2010,
in each market where we have majority ownership
or control, we created a sustainability committee
responsible for advancing the agenda. Each
market has developed an action-based three-year
plan consistent with the framework of 'Brewing
a Better Future', and the subject of sustainable
development has been identified as a management
team agenda item in all these businesses.
It is also transparency that will be the hallmark
of our approach. In 2010, we asked 21 of our
markets to publish their own sustainability reports
as a basis for discussion with local stakeholders.
All available reports can be downloaded via
our heinekeninternational.com website. By 2015,
all 54 markets within the scope of 'Brewing
a Better Future' will produce and publish
a sustainability report.