94 million hectolitres
8.3 million hectolitres
Consolidated beer volume
Heineken volume in premium segment
CONSOLIDATED BEER VOLUME
36 Annual Report 2009 - Heineken N.V.
Report of the Executive Board
IN MILLIONS OF HECTOLITRES
The economic downturn led to lower on-trade
consumption and downtrading in the off-trade,
especially in the USA.
Consolidated beer volume was 8.7 per cent lower. Group
beer volume performed relatively better, thanks to
Compania Cervecerias Unicias (CCU), the joint venture
in Chile and Argentina.
In the fourth quarter, volume of the Heineken brand
showed a positive trend in Canada, the Caribbean and
Revenue, in constant currencies, was lower as the effect of
better pricing only partly compensated for volume softness.
Organically, EBIT (beia) grew strongly, benefitted from major
TCM savings initiatives across the region.
Annual Report 2009 - Heineken N.V.