Americas 94 million hectolitres €1,541 million million million 8.3 million hectolitres Revenue EBIT EBIT (beia) Consolidated beer volume Heineken volume in premium segment CONSOLIDATED BEER VOLUME 36 Annual Report 2009 - Heineken N.V. 37 Report of the Executive Board Regional Review IN MILLIONS OF HECTOLITRES 2005 8.6 2006 9.6 2007 9.9 2008 10.3 2009 9.4 The economic downturn led to lower on-trade consumption and downtrading in the off-trade, especially in the USA. Consolidated beer volume was 8.7 per cent lower. Group beer volume performed relatively better, thanks to Compania Cervecerias Unicias (CCU), the joint venture in Chile and Argentina. In the fourth quarter, volume of the Heineken brand showed a positive trend in Canada, the Caribbean and South America. Revenue, in constant currencies, was lower as the effect of better pricing only partly compensated for volume softness. Organically, EBIT (beia) grew strongly, benefitted from major TCM savings initiatives across the region. Annual Report 2009 - Heineken N.V.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2009 | | pagina 35