Africa and the Middle East (continued) Nigeria Egypt Democratic Republic of Congo (DRC) South Africa Report of the Executive Board Regional Review Consolidated beer volume: 10.0 million hectolitres Market share: 55-1% Market position: l The beer market grew by low single digit, despite weaker volume in the second half of 2009 due to the effect of a local banking crisis and public security issues in part of the country, which caused lower on-trade traffic. Combined beer volume of Nigerian Breweries and Consolidated Breweries increased by 2.8 per cent. The Heineken (+21 per cent), Gulder, Amstel Malta and Turbo-King brands continued to grow. Malt-based soft drink Fayrouz grew substantially and cans were added to the product range. Revenues were lower; this was despite higher volumes, price increases and an improved sales mix, which were offset by the negative effect of the weak naira. On a constant currency basis, EBIT grew substantially, despite higher costs of imported materials due to the weakness of the naira. EBIT in euro was slightly lower also as a result of the lower naira. The greenfield malting plant in Aba is now fully operational and produced 30,000 tons of malt. Consolidated beer volume: 1.2 million hectolitres Market share: 99.2% Market position: l Revenue and EBIT (beia) of A1 Ahram Beverages increased organically driven by better prices and cost reductions despite lower volume. The beer and wine market was affected by a decline in tourist numbers and decline in local spending power. The alcohol-free beers Birell and Amstel Zero, malt drink Fayrouz as well as spirits continued to perform well. Tourist and volume trends improved in the last quarter compared with the previous quarters. During the year, A1 Ahram acquired the small Luxor Brewery. Consolidated beer volume: 2.4 million hectolitres Market share: 66.o% Market position: l Volume of Bralima grew 13 per cent and the Company increased its market share to 66 per cent in a market that grew 7 per cent. All Bralima's beer brands, including Primus and Turbo King, grew strongly. The new brewery in Lubumbashi, commissioned at the end of 2008, is fully operational and drove volume growth in the Katanga province. Soft drink volume grew slightly. EBIT in euro was lower due to a 45 per cent drop in value of the franc Congolais, increased depreciation related to the brewery and increased marketing spend. Revenue was also affected by the weak currency. Consolidated beer volume: 2.7 million hectolitres Market share: 10.1% In South Africa, Heineken operates through joint ventures with Diageo and Namibian Breweries that offer a wide range of beers, ciders and ready-to-drink brands in the premium segment of the market. Beer volume increased by 1 million hectolitres and market share grew. Volume of the Heineken brand grew 29 per cent due to better distribution and strong marketing. Amstel, also positioned in the premium segment, grew 26 per cent. In August, production of Amstel started at the new 3 million hectolitres brewery near Johannesburg and by the end of 2009 brewing of Heineken started. Before August, Amstel was imported from Europe; with the start of local production, it has become profitable due to lower transportation and other costs. Strongbow was launched in October. 34 Annual Report 2009 - Heineken N.V.

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