Africa and the Middle East €1,817 €485 €485 19-8 million hectolitres 2.3 million hectolitres million million million Revenue EBIT (beia) Consolidated beer volume Heineken volume in premium segment CONSOLIDATED BEER VOLUME fceer Vsan exceWent match for good food I The subtle tastes of beer can L comp\ement food just Wke 1 W\ne. beer is even regarded I as a better match for some I foods such as cheese and I 6hoco\ate.«ateo combines Report of the Executive Board Regional Review IN MILLIONS OF HECTOLITRES 2005 2006 I 2007 I 2008 I 2009 I Heineken is the number two brewer in Africa and the Middle East. In the second half of the year, beer consumption in Nigeria slowed, affecting the region's total growth rate. In the rest of Africa, volumes continued to develop well. Organic revenue grew 9.1 per cent, driven by higher volumes and better prices. EBIT (beia) was higher, thanks to double- digit organic growth and despite the negative currency translation effect of EUR 34 million. Volume of the Heineken brand grew 12 per cent to 2.3 million hectolitres, mainly driven by strong growth in South Africa (+29 per cent), Nigeria (+22 per cent) and Algeria (+29 per cent). With the Heineken brand growing 29 per cent, Algeria is now the brand's third largest market in the region. Volume of the Amstel brand grew 24 per cent. Amstel is now the region's third largest beer brand, after Primus and Star. Soft drinks and other beverages volumes for the region grew by 7.5 per cent to 7.2 million hectolitres. Annual Report 2009 - Heineken N.V. U\d \|ou know. 1 1 «en*»***'00'1- Annual Report 2009 - Heineken N.V. 33

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2009 | | pagina 32