Heineke
Switzerland
Belgium
Consolidated beer volume:
i.i million hectolitres
Market share: 24.7%
Market position: 2
Consolidated beer volume:
1.0 million hectolitres
Market share: 11.3%
Market position: 2
The beer market was stable whilst the
off-trade segment grew 2.5 per cent.
Heineken Switzerland's revenue decreased
organically as a result of lower volume
((4.4) per cent). The Heineken brand grew its
market share in the premium segment,
which declined double-digit.
The beer market remained under pressure
with volume in the on-trade declining in
excess of 6 per cent.
Alken-Maes breweries increased market
share. The key Maes brand was re-launched
EBIT grew significantly thanks to cost
efficiencies and the better product mix.
Heineken Switzerland completed the
integration of Eichhof Beverages, acquired
in August 2008.
leading to positive consumer reactions and
a reversal of its long decline. Underlying
EBIT was broadly stable as the favourable
effect of cost control and price increases
offset lower volumes and the additional
marketing efforts.
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CERVE) A
Annual Report 2009 «Heineken N.V.
