47.1 million hectolitres
75 million hectolitres
Consolidated beer volume
Heineken volume in premium segment
CONSOLIDATED BEER VOLUME
Yeast is the brewer's
Report of the Executive Board
IN MILLIONS OF HECTOLITRES
Western Europe posted a solid financial performance
despite challenging market conditions. Growing revenues
per hectolitre, TCM savings and the improvement of the
former Scottish Newcastle operations drove the EBIT
Consolidated beer volume grew 6.6 per cent, due to the
first-time consolidation effect of the new operations in the
UK, Ireland, Finland, Portugal, Belgium and Switzerland.
Organically, consolidated beer volume was 5.0 per cent
lower. The effect of the recession and the increase in excise
duties on volumes outweighed the effect of good summer
weather in a number of markets. In France, consolidated
beer volume increased.
Volume of the Heineken brand in the premium segment
was 2.1 per cent lower. The growth recorded in France and
Portugal could not compensate for market softness in Spain,
Italy and Ireland.
Organically, revenue was broadly stable despite the lower
volumes, especially in the on-trade segment. On average,
mid-single-digit price increases and an improvement in
the sales mix played a key role. Reported revenue was
10 per cent higher.
EBIT (beia) was impacted by the negative effect of first-time
consolidations and currency depreciation. Organically,
EBIT (beia) benefited from more efficient marketing
spend and personnel costs and an improved sales mix.
The EUR 184 million synergies forecast for all of
Scottish Newcastle have now been realised in full.
Western Europe represented 38 per cent of the Group's
consolidated EBIT (beia).
22 Annual Report 2009 - Heineken N.V.
Did you know:
Yeast is a microscopic,
single-celled fungus and has
the unique capacity to
convert the sugars in
malted barley into
alcohol and carbon
Annual Report 2009 - Heineken N.V. 23