Operational Review (continued)
Report of the Executive Board
Whilst we are the first to admit that we do not have all the
answers and we do not always meet 100 per cent of the
objectives we have set, we have made great progress on a
significant number of issues and we are encouraged by the
recognition we receive for these achievements. In 2009, for
the third year in a row, we were again ranked as the leading
brewer globally and the leading beverage company in
Europe within the SAM Dow Jones Sustainability Index.
Additionally, we are proud to have continued acceptance
as a member of the FTSE4Good Index.
In 2009, we further developed our reputation model that
gives us a deeper insight into the views and opinions of our
stakeholders on our sustainability agenda and performance.
From 2010 onwards, we will begin to use this model to track
and trace opinions on Heineken. We cannot improve
performance or reporting without feedback from our
stakeholders. If you have any questions or remarks, we
would like to hear from you. Please send your e-mail to:
firstname.lastname@example.org or see our Sustainability
Report for other ways of contacting us.
Personnel and organisation
Our people are a main source of competitive advantage in
Heineken and we remain committed to dedicate significant
amounts of time and resources to their growth, development
Our primary focus areas are:
Build and embed a new philosophy on talent development
Upgrade the global Human Resource Function
Create a culture that drives performance
Examine, align and optimise the organisation structure
In 2009 we continued our journey towards these goals by
building upon existing management, leadership and reward
systems in place throughout our organisation.
Annual Report 2009 - Heineken N.V.