Heineke:
AMSTEL
Tasting beerMBMH
involves all **$8®!
five senses
Beer should be enjoyed with all
five senses, opening up a wide
variety of flavours. Every style
of beer has its own balance of
characteristics. Appearance,
aroma, taste, after-taste and
finish all determine a great
beer drinking experience.
Contents
Overview
1 Key figures
2 The quick read
4 Milestones 2009
Report of the Executive Board
6 Chief Executive's Statement
9 Outlook
10 Executive Committee
12 Operational Review
20 Regional Review
22 Western Europe
28 Central and Eastern Europe
32 Africa and the Middle East
36 Americas
40 Asia Pacific
44 Risk Management and Control System
49 Financial Review
54 Corporate Governance Statement
Report of the Supervisory Board
62 To the Shareholders
65 Remuneration Report
Financial statements
71 Consolidated Income Statement
72 Consolidated Statement of
Comprehensive Income
73 Consolidated Statement of Financial
Position
74 Consolidated Statement of Cash Flows
76 Consolidated Statement of Changes
in Equity
77 Notes to the Consolidated
Financial Statements
148 Heineken N.V. Balance Sheet
149 Heineken N.V. Income Statement
150 Notes to the Heineken N.V.
Financial Statements
Other information
156 Statement of the Executive Board
157 Appropriation of Profit
158 Auditor's Report
160 Shareholder Information
164 Countries and Brands
172 Historical Summary
174 Glossary
176 Reference Information
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