Countries and brands As at 31 December 2009 At Heineken we aim to be a leading brewer in each of the markets in which we operate and to have the world's most prominent brand portfolio. The tables in this section show our breweries and brands worldwide. 1. Western Europe 2. Central and Eastern Europe 3. Africa and the Middle East 4. The Americas 5. Asia Pacific 164 Other information Heineken is Western Europe's largest and leading beer brewer. We have market leadership positions in the UK, the Netherlands and Spain and we are the number two player in Belgium, Finland, France, Ireland, Italy, Portugal and Switzerland. Heineken is also brewed under licence and various Group brands are imported into several other Western European markets. Heineken is the largest brewing group in Central Europe, leading in Greece, Austria, Slovakia, Bulgaria and FYR Macedonia. We are the number two player in Poland, Romania, Croatia and Belarus. Heineken has strong market positions in Russia, Germany, Hungary, Serbia and the Czech Republic. Heineken, and in some cases Amstel, are also brewed under licence or imported into several other Central and Eastern European markets. Heineken is also very successful in Africa and the Middle East. We have owned breweries and have enjoyed substantial market positions in several African countries for more than 50 years. As well as brewing a variety of local brands, we also brew and export the Heineken and Amstel brands across the region. Most of the Operating Companies also produce and market soft drinks. Heineken has built a strong position in the Americas, with exports to the USA, Central America and the Caribbean. Heineken also owns a number of breweries in the Caribbean and Central America and has interests in and licensing agreements with several breweries in Central and South America. The agreement of Heineken USA and FEMSA of Mexico made Heineken the exclusive national importer, marketer and seller of FEMSA's brands for ten years.1 Our interest in Compania Cervecerias Unidas (CCU) provides a significant position in Chile and Argentina. Underpinning our position in the region is our Singapore-based joint venture with Fraser Neave, Asia Pacific Breweries (APB). It operates breweries in Singapore, Laos, Malaysia, Mongolia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea and Sri Lanka, and as from February 2010 also in Indonesia and New Caledonia.2 Heineken is brewed at several of APB's breweries throughout the region. In India, we have a 37.5 per cent stake in United Breweries Limited (UBL) and a 50/50 joint venture in Millenium Alcobev with UBL. UBL is the market leader in India. We also import Heineken into the region. Heineken beer has a strong market position, particularly in Thailand, Vietnam, Australia, New Zealand, Singapore and Taiwan. Geographic distribution of consolidated beer volume In thousands of hectolitres20092008 Western Europe 47,151 44,245 6.6 Central and Eastern Europe 46,165 50,527 (8.6) Africa and the Middle East 19,820 18,076 9.7 The Americas 9,430 10,329 (8.7) Asia Pacific 2,681 2,644 1.4 Consolidated beer volume 125,247 125,821 (0.5) 1 On 11 January 2010 the acquisition of the beer business of FEMSA was announced. 2 On 10 February 2010 we transferred a significant part of our controlling interest in PT Multi Bintang Indonesia and Grande Brasserie de Nouvelle Calédonie to APB. Annual Report 2009 - Heineken N.V.

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