The two members of the Executive Board, the five Regional Presidents and five
Group Directors together form the Executive Committee. The Executive Committee
is the highest consultative body within Heineken. The Executive Committee supports
the development of policies and ensures the alignment and continuous
implementation of key priorities and strategies across the organisation.
Report of the Executive Board
1. Jean-Frangois van Boxmeer (Belgian; 1961)
Chairman Executive Board/CEO
In 2001, appointed member of the
Executive Board and from 1 October 2005
Chairman of the Executive Board/CEO.
Joined Heineken in 1984 and held various
management positions in Rwanda (Sales
Marketing Manager), DRC (General Manager),
Poland (Managing Director), Italy (Managing
Director). Executive Board responsibility
for Heineken Regions and Group
departments: Human Resources, Corporate
Relations, Supply Chain, Commerce, Legal
Affairs, Strategy, Internal Audit and
2. René Hooft Graafland (Dutch; 1955)
Member Executive Board/CEO
In 2002, appointed member of the
Executive Board. Joined Heineken in
1981 and held various management
positions in DRC (Financial Director),
the Netherlands (Marketing Director),
Indonesia (General Manager) and the
Netherlands (Director Corporate Marketing,
Director Heineken Export Group).
Executive Board responsibility for Group
departments: Control Accounting,
Finance, Business Development and
Business Process Technology.
3. Didier Debrosse (French; 1956)
Regional President Western Europe
Joined Heineken in France in 1997 as Sales
and Marketing Manager, after having worked
with Nivea and Kraft Jacobs Suchard, where
he had various commercial positions. He
was later appointed General Manager of
Brasseries Heineken in France. In 2003 he
became Managing Director of Heineken
France and Regional President in 2005.
4. Marc Gross (French; 1958)
Group Supply Chain Director
Joined Heineken in Greece in 1995. In 1999
he became Regional Technical Manager
North, Central and Eastern Europe. In 2002
he became Managing Director of Heineken
Netherlands Supply. Prior to joining
Heineken, he held various management
roles with international food and consumer
businesses. He was appointed Group Supply
Chain Director in 2005.
5. Siep Hiemstra (Dutch; 1955)
Regional President Asia Pacific
Joined Heineken in 1978 and worked in
various commercial and logistic positions.
In 1989 he was appointed Country Manager
of Heineken Export based in Seoul, South
Korea. Subsequently, he held various
management positions in several countries
including Papua New Guinea, He de la
Réunion and Singapore. In 2001 he was
appointed Director of Heineken Technical
Services and Regional President in 2005.
6. Tom de Man (Dutch; 1948)
Regional President Africa and the Middle East
Joined Heineken Technical Services in 1971.
Following this, he held various management
positions in Singapore, Korea, Japan, Nigeria
and Italy. From 1992, he was Group
Production Policy Control Director. In 2003
he was appointed Managing Director of
Heineken's operations in Sub-Saharan Africa
and Regional President in 2005.
7. Alexis Nasard (Lebanese; 1966)
Group Commerce Director
Joined Heineken in February 2010 as Group
Commerce Director, after 17 years with
Proctor and Gamble (P&G) in senior marketing
and management roles. From 2006, he was
General Manager of the Personal Care business
for Central and Eastern Europe, the Middle
East and Africa. Prior to P&G, he was market
analyst at Frost Sullivan and strategic
planning analyst at Bechtel Corp, both in the US.
8. Michael O'Hare (Irish; 1967)
Group Human Resources Director
Joined Heineken in May 2009, following
13 years at PepsiCo, of which two years as
Chief Personnel Officer. Between 1998 and
2004, he was based in the US both within
Head Office and operating business units.
From 2004 to 2007, he held the function of
Chief Personnel Officer/VP Greater China.
Prior to this, he spent six years in banking
and accounting. In 2009 he was appointed
Group Human Resources Director.
9. John Nicolson British1953)
Regional President Americas
Entered the beer industry in 1993 through
Foster's Brewing Group as Group Executive
Director of the Courage business. In 1995,
Scottish Newcastle acquired the Courage
business and he took up the role of Group
Marketing Director. From 2000 until April
2008, John was an Executive Board member
of Scottish Newcastle pic. In October 2008
he was appointed Regional President
10. Nico Nusmeier (Dutch; 1961)
Regional President Central and Eastern Europe
Joined Heineken in 1985 as a management
trainee and graduated as a master brewer
in 1988. Since then he has held various
management positions within Heineken in
many parts of the world. In 2001 he was
appointed Managing Director of Grupa Zywiec
in Poland and Regional President in 2005.
11. Sean O'Neill (British; 1963)
Group Corporate Relations Director
Joined Heineken in 2004 following
eight years in senior roles within the
alcoholic beverages sector. Prior to this,
he held management roles with a global
communication and corporate affairs
consultancy based in the UK, Russia,
the Middle East and Australia. In 2005
he was appointed Group Corporate
12. Floris van Woerkom (Dutch; 1963)
Group Control and Accounting Director
Joined Heineken in 2005 as Group Control
Accounting Director, after having worked
with Unilever for 18 years, where he held
various international positions including
Finance Director in Mexico and regional
Vice-President Finance in Latin America.
Annual Report 2009 - Heineken N.V.
Annual Report 2009 - Heineken N.V.