Milestones 2009
International
Graduate Programme
Heineken® partners with Rugby
World Cup 2Q11 in New Zealand
RUGBY
2011
Heineken endorses v x
UN Water Mandate
Heineken launches
global careers site
I Scottish Newcastle UK
changes name to Heineken UK
Heineken Africa Foundation
Heineken® launches UEFA
Champions League campaign
Heineken partners for growth
in India and strengthens
Asia Pacific joint venture
Heineken Experience
receives Thea Award
Heineken
Overview
The CEO Water Mandate
Heineken launches the International Graduate Programme. This
creates a multi-cultural, multi-functional, multi-skilled talent pool
capable of undertaking international roles from the beginning
of their career. For the first year of the programme, 12 graduates
are selected.
It is a two-year programme in which graduates complete four
placements specialising in Sales Marketing, Finance, Supply
Chain or Human Resources. Around 4,500 graduates applied
for 12 positions on the programme.
The new recruits started the programme in September.
Heineken" announces that it will be worldwide partner and the
official beer of Rugby World Cup 2011 in New Zealand. This will be
the fourth time that Heineken" has been a sponsor and worldwide
partner of the Rugby World Cup, having been involved in South
Africa in 1995, Australia in 2003 and France in 2007.
The Rugby World Cup is the pinnacle of the sport and will be held
in a nation that really knows and loves its rugby. As the world's
most valuable, international premium beer brand, Heineken"
has been associated with many high profile global sporting
tournaments and has been a long-standing supporter of Rugby
World Cup and Rugby.
WORLD CUP
WORLDWIDE PARTNER
Heineken" endorses the United Nations CEO Water Mandate. This
United Nations-led initiative encourages companies to play a
more active role in solving issues related to water availability and
quality. The signing of the CEO Water Mandate by Jean-Franqois
van Boxmeer re-confirms Heineken's existing commitment to
both sustainability and water management.
Water has long been one of Heineken's focus areas for
sustainability. In recent years, the Company has improved its
water efficiency by more than 10 per cent and in parallel, has
installed wastewater treatment plants at virtually all its breweries
that do not have access to municipal wastewater facilities.
Heineken has also consistently improved the quality of the water
the Company emits at the end of the brewing process. Given the
increasing challenges around water availability and quality, the
CEO Water Mandate provides Heineken with an excellent platform
to share and learn best practice from others in this vitally
important area.
Heineken launches the first global careers site, giving a focal
point for job seekers worldwide who may be interested in a
career with Heineken and who are looking for opportunities
across the business.
The site links the Heineken corporate website, the websites for
our key brands and local country sites and is designed to inspire
the visitor to explore the Heineken business and explain how
rewarding a career with Heineken can be.
It provides visitors with information about Heineken, showing
potential candidates just how much there is to the business -
the scale, the geographic spread of our business, our cultural
diversity, our brand portfolio - and the opportunities a career
with Heineken can offer.
Following the acquisition of Scottish Newcastle in 2008,
Heineken's UK business marks the completion of integration
with a change in name.
The switch to Heineken UK is the beginning of an exciting,
new chapter in the history of the UK business and a significant
milestone for Heineken.
Heineken
Heineken announced the Heineken Africa Foundation to support
and enhance the improvement of health for the people who live
in the Sub-Saharan African communities where Heineken
operates. The Heineken Africa Foundation supports health
projects and health-related education. Heineken has taken this
initiative to underpin its long-standing commitment to Africa.
Heineken", in its fifth year as a sponsor of the UEFA Champions
League, launches the new 2009/2010 season campaign titled,
'The Heineken Star Experience'. Heineken" brings the UEFA Champions
League even closer to football fans, offering a new viewing
experience and encouraging them to share that experience
of the world's most admired club football competition.
One of the first projects to receive funding from the Heineken
Africa Foundation was an agreement for the purchase and
distribution of long-lasting insecticidal nets to help control
malaria infection by mosquitoes in Rwanda. This is one of a
number of projects supported by the Heineken Africa Foundation.
Heineken'" continues to integrate its responsible consumption
programme into the sponsorship of the UEFA Champions League.
Every stadium hosting a UEFA Champions League match will
feature "Enjoy Responsibly" on one of its three perimeter boards
around the pitch, complementing the regular Heineken* boarding.
In addition, an Enjoy Heineken Responsibly five-second match
bumper will be broadcast several times during UEFA Champions
League matches with an estimated audience of 150 million viewers
per match week.
'Foundation
Heineken and United Breweries Limited (UBL), India's leading
brewer, create a strong partnership that will drive growth in one
of the world's fastest-growing and most exciting beer markets.
Through the transaction, Heineken will gain joint majority control
of India's Number 1 brewer, UBL and agree terms for the brewing
and distribution of the Heineken brand in India. As part of the new
agreement, Heineken acquires Asia Pacific Breweries(APB) India
and in a subsequent transaction intends to transfer this into UBL
during 2010.
The Heineken Experience, one of Amsterdam's most popular
tourist attractions, receives the Thea Award for Outstanding
Achievement in the field of Brand Experience by the Themed
Entertainment Association (THEA). This association represents
the world's leading creators, developers, designers and producers
of compelling places and experiences. The Thea Award is the
industry's highest recognition and granted to the Heineken
Experience for its outstanding product.
Heineken will strengthen and enlarge APB, its successful joint
venture partnership with Fraser Neave through the transfer
of a significant part of its controlling interest in PT Multi Bintang
Indonesia and its controlling interest in Grande Brasserie de
Nouvelle-Calédonie S.A. in 2010. This creates a more profitable
business and a stronger platform for growth in South East Asia
and the Pacific Islands. wm
After undergoing extensive remodelling and expansion, the
Heineken Experience reopened its doors in December 2008 with
a scale of new attractions such as a mini brewery, a tasting bar
and multi-media experiences. The Heineken Experience had
welcomed the 250,000th visitor by September 2009. The number
of visitors throughout the year remained in line with original
projections despite the downturn in tourism, which saw a 30 per
cent fall in the number of visitors from the US and the UK. The new
Heineken Experience brings the values of the Heineken brand to
life in an entertaining and contemporary way.
