98 FINANCIAL STATEMENTS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS C(H TINUED
HEINEKEN N.V. ANNUAL REPORT 2C )8
6. Acquisitions and disposals of subsidiaries and minority interests
Effect of other acquisitions and disposals
The acquired entities in Central and Eastern Europe have been fully integrated in the Central and Eastern
European region. Goodwill on these acquisitions amounting to €232 million has been allocated to the Central
and Eastern European region for the purpose of impairment testing in line with the operational responsibility.
Goodwill in Central and Eastern Europe is monitored at a regional level. Synergies in the Central and Eastern
European market are expected to be achieved as result of a stronger presence in Central and Eastern Europe
enabling Heineken to grow its market share through appropriate commercial investments. Cost synergies are
expected through more efficient central purchasing, sourcing and selling in respect of both the newly
acquired and Heineken brands.
In respect of the other newly acquired entities acquired in Africa, goodwill amounting to €149 million has been
allocated to the individual operating companies. Although synergies are achieved on a regional basis these
entities are less integrated in the region and therefore goodwill is monitored on an individual country basis.
The total contribution of these other acquisitions to revenue amounted to €138 million and to results
from operating activities -€34 million. If these acquisitions had occurred on 1 January 2008, management
estimates that revenue would have been €38 million higher and results from operating activities would have
been €8 million lower. This pro forma information does not purport to represent what our actual results would
have been had the acquisition actually occurred on 1 January 2008, nor are they necessarily indicative of future
results of operations. In determining these amounts, management has assumed that the fair value adjustments
that arose on the date of the acquisitions would have been the same if the acquisitions had occurred on
1 January 2008.
Provisional accounting Krusovice and Syabar acquisition
In the consolidated financial statements as at and for the year ended 31 December 2007, the fair values
of assets and liabilities of the acquisition of Krusovice and Syabar were determined on a provisional basis.
The purchase price adjustments for Krusovice and Syabar have been finalised without significant changes.
7. Assets classified as held for sale
Assets classified as held for sale represent land and buildings following the commitment of Heineken to a plan
to sell the land and buildings. During 2008, part of the assets classified as held for sale were sold. Efforts to
sell the remaining assets have commenced and are expected to be completed during 2009.
In millions of EUR 2008 2007
56
21
The assets held for sale as per 31 December 2008 mainly comprise assets held for sale in the UK.
8. Other income
In millions of EUR 2008
2007
Net gain on sale of P, P E 32
Net gain on sale of subsidiaries, joint ventures and associates -
26
2
32
28
