Asia Pacific
Revenue
Operating profit
Heineken volume
in premium segment
Regional beer volume
Heineken has always been committed to the region through its partnership
with Fraser and Neave. We remain committed to increase our share of the
regional profit pool. We will also continue our strategy of selective acquisitions
in our Asia Pacific region.
37.
Ve have always been committed
o the region for the long-term.
)ur aim is to significantly increase
ur share of the rapidly growing
sgional profit pooi."
Regional beer volume
millions of hectolitres
2001 I
2002 I
2003 I
2004 I
7.8
I 8.0
9.5
D05
10.8
p Hiemstra, President Heineken Asia Pacific
Nearly 75 years ago, Heineken formed a partnership
with Fraser and Neave to build its Asian business.
Today, thanks to the success of our joint venture, Asia
Pacific Breweries, Heineken's key investment vehicle
in Asia Pacific, we have a strong presence across the
Asia Pacific region. We are well-placed to capitalise
on the region's considerable growth opportunities.
Elsewhere, partnerships with Kirin in Japan and
Lion Nathan in Australia give us footholds in
significant, mature profit pools. The regional
picture is completed by wholly-owned operations
in Indonesia and New Caledonia and export of the
Heineken brand to markets such as Taiwan, Hong
Kong and South Korea.
Our aim is to significantly increase our share of the
rapidly growing regional profit pool. We will do
this by building a winning regional brand portfolio
and growing our business through selective, value-
creating acquisitions. Our regional portfolio approach
is focused on extending the Heineken brand's
leadership of the international premium beer
segment, building volume and value for Tiger,
Asia's leading beer brand, and underpinning these
two core brands with strong locally based portfolios
in growth markets. Against all of these goals,
we made good progress in 2005.
€0.5 billion
€65 million
3.2 million hectolitres
10.8 million hectolitres
Heineken N.V.
- Annual Report 2005
