Contents
01 Profile
02 Financial highlights
04 Report of the Supervisory Board
08 Report of the Executive Board
09 Chief Executive's statement
14 Outlook 2006
16 Executive Committee
18 Brand performance
20 Regional review:
20 Western Europe
25 Central and Eastern Europe
30 Americas
34 Africa and the Middle East
37 Asia Pacific
41 Operational review:
41 Introduction
41 Sustainability
43 Innovation and research
45 Personnel and organisation
46 Risk management
51 Financial review
56 Remuneration report
Financial statements
61 Consolidated income statement
62 Consolidated statement of recognised
income and expense
63 Consolidated balance sheet
64 Consolidated statement of cash flows
66 Notes to the consolidated financial
statements
112 Heineken N.V. balance sheet
113 Heineken N.V. income statement
114 Notes to Heineken N.V. financial statements
Other information
118 Auditors' report
119 Appropriation of profit
120 Shareholder information
124 Countries and brands
128 Historical summary
130 Glossary
132 Reference information
DraughtKeg®
Heineken introduced the portable draught beer
system, the Heineken DraughtKeg, which allows
consumers to experience a premium quality draught
beer at virtually any drinking occasion.
This innovation, introduced in a number of countries
is part of Heineken's strategy to accelerate topline
growth and further improve volumes and revenue mix.
By addressing changing consumer preferences,
innovation will also strengthen Heineken's leadership
position in the premium segment of the international
beer market.
The Heineken DraughtKeg is an integrated pressurised,
disposable system in a lightweight steel keg. After
being chilled at five degrees Celsius, consumers simply
attach the easy-to-install tap tube and the keg is ready
to pour perfect beer.
