Aluminium bottle
In France last year, Heineken
market-tested a new bottle for
theupperendoftheon-trade
segment. The appeal of the
all-aluminium bottle lies in a
creative mix of design and
material. Consumer reactions
in up-market clubs in the major
cities have been extremely
positive, and the new bottle
won the prestigious French
Oscar d'Emballage for innova
tive packaging. Fleineken plans
to launch the new aluminium
bottle in around 15 more
markets in 2003, including the
United States, Italy, Germany,
Spain, the Netherlands and
Hong Kong.
V, -
Colophon
A Heineken N.V. publication
Heineken N.V.
Tweede Weteringplantsoen 21
1017 ZD Amsterdam
P.O. Box 28
1000 AA Amsterdam
Netherlands
telephone +3120523 92 39
fax +312062635 03
Copies of this annual report
and further information are obtainable
from the Corporate Communication Department,
telephone+3120 523 92 39
or via www.heinekeninternational.com
Translation
Mac Bay Consultants
Graphic design
and electronic publishing
Design Studio Hans Kentie BNO
Colour separations
UnitedGraphics
Printing
Boom Planeta
While the authors of this publication have as far as possible
obtained the permission of copyright holders where required,
any organisations or individuals considering that their
copyright has been infringed should contact Heineken's
Corporate Communication Department
