Croup funds as a percentage of total capital employed 60% Investments and depreciation tangible fixed assets in millions of euros 55% Operating profit in millions of euros 500 900 800 700 600 500 j 400 - - - - 300 r 799.4 1999 1998 1997 1996 1995 1994 11993 1992 1991 1990 450 400 - 350 300 250 150 5° r-441 -386 1999 1998 '997 1996 '995 I Depreciation I Investments 45% 40% 35% 30% 25%- 20% 15% 10% 5% '999 1998 '997 1996 '995 36

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1999 | | pagina 37