Africa
Sales proceeds were up 11.2% to
NLG 515 million. Earnings
improved as a result of a
recovery in sales.
In 1995 the economic situation again worsened in many
African countries, as a result of which purchasing power was
under pressure. Nevertheless, the sales of our locally
produced brands showed an increase. There was also a
recovery in sales of imported beer after the unfavourable
development in 1994.
In Zaire, the beer market grew again for the first time in years
and the market share of our operating company Bralima rose
considerably. A start was made on local production of Amstel
beer.
During the year under review our operating company in
Rwanda produced beer and soft drinks on a limited scale.
The reconstruction of the distribution network was
commenced in the course of the year.
In Burundi the situation was unstable, which had
repercussions on the activities of our operating company
Brarudi.
As a result of the unfavourable economic situation sales by
our minority holding in Nigeria fell considerably.
In Ghana, we raised the interest in our affiliate Kumasi
Brewery Ltd. to 17.7%.
The Company's interest in Brasseries du Logone, in Chad,
was increased to 50%.
Sales of Heineken brewed under licence rose in Morocco.
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Sales proceeds
Africa
in millions of guilders
33
