Personnel The average number of employees in 1993 was 23,997,
Environment
and society
compared with 25,320 in the previous year. For the
Netherlands the figures were 5,893 and 6,029 respectively.
The fall was mainly due to reorganizations in Spain, the
Netherlands, France and a number of African countries.
58?3 The Netherlands
9,233 Rest of Europe
872
Western Hemisphere
5,173 Africa
2,826 Asia Australia
Geographical breakdown of personnel
in numbers
On account of the great diversity of cultures and terms of
employment in the countries where Heineken operates,
personnel policy is largely delegated to the operating
companies. The central personnel policy concentrates on the
staffing of key positions. The purpose of this is to develop and
deploy international management potential optimally within
the enterprise. By doing so we can meet the growing need for
managers.
In 1993 the phase was completed of a worldwide
inventorization of the existing management potential, this
being with a view to the future growth of the enterprise. The
aim is the careful matching of the existing potential to the
expected requirement for management capacity. Training
courses play an important part in this context.
The objectives of the courses in the management
development programme are to improve the quickness of
response of the managers and to enhance the flexibility of the
organization and employees.
The international management development programmes are
co-ordinated from the head office. In international courses
the emphasis is on integration of the various disciplines. Each
year some 100 managers from the operating companies,
representing various disciplines, participate in the
programmes. In the training programmes in Africa and the
Caribbean the emphasis is on knowledge of intercultural
aspects and on supervisory skills.
At the local level too, of course, much attention is paid to
training. In this context, an important principle is our
endeavour to place the responsibilities as low as possible in
the organization.
The brewing process is relatively eco-friendly. Nevertheless
we continually seek to make improvements in order to spare
the environment further. Environmental considerations
accordingly play an important part in the decision-making in
our enterprise. For this reason, environmental audits were
performed in our European breweries during the year under
review.
On our instructions the Leiden Ecology Centre has carried
out an exploratory study of the environmental consequences
of returnable glass as packaging for beer. In France Brasseries
Heineken, together with other firms in the foodstuffs
industry, is participating in a similar investigation into the
eco-balance of various products. Our aim in this kind of study
is to quantify all the environmental aspects of bottled beer
packaging, from raw materials to finished product.
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