Financial developments Turnover and costs Net turnover rose by 1.2% to NLG 9,049 million. This increase was due to better selling prices, with a shift in the sales mix to beers with higher selling prices playing an important role. An additional factor was the passing-on of increases in excise duty in the selling prices. Without the effect of lower translation rates for foreign currencies, net turnover would have risen by 4%. As the realised exchange rate for the dollar applicable to our exports differed little from that in the previous financial year, this had no effect on net turnover. Proceeds from beer sales amounted to 83% of our total sales, as in 1992. The sales volume to which the proceeds from beer sales relate was below the previous year's level owing to the decline in the beer market in our main area of activities, Europe. Exports to the United States rose considerably, as did sales in South East Asia. Changes in the consolidation did not have any significant effect on turnover. Operating expenditure rose by 0.5% to NLG 8,251 million. Costs of raw materials, other materials and services rose by 2.5% to NLG 4,908 million. In this connection selling expenses increased to NLG 1,219 million; expressed as a percentage of net turnover, this represents 13.5% compared with 12.2% in 1992. The underlying reasons for this increase are the intensified competition owing to the economic Turnover and costs in thousands of guilders Net turnover Raw materials, other materials and services Excise duties Personnel costs Depreciation and value adjustments Total operating expenditure Trading profit percentage 1993 1992 increase 9,048,796 8,943,636 1.2 4,908,338 4,788,383 2.5 1,198,189 1,131,328 5.9 1,643,008 1,658,848 - 1.0 501,194 631,865 -20.7 8,250,729 8,210,424 798,067 733,212 0.5 8.8 Dividend as percentage of the net profit excl. extraordinary income recession in Europe, and the undiminished marketing investments in our brands. The costs of consumption of raw materials and packaging materials fell as a result of reduced purchase prices and the trend of sales. The 13.6% increase in the item Other expenses to NLG 637 million was substantially due to provisions made for several subsidiaries in Africa. These provisions are necessary in view of the worsened economic situation, which is having a detrimental effect on our activities there. At NLG 501 million, total depreciation and value adjustments were considerably below the 1992 level. This was due to measures to enhance efficiency in the past few years. In addition, the necessary depreciation in connection with restructuring, as well as structural overcapacity in Africa, was low in 1993. The costs of excise duties rose, despite the lower sales, as a 16

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1993 | | pagina 24