Heineken The origins of the enterprise lie in Amsterdam, where in 1864 Gerard Adriaan Heineken acquired the brewery De Hooiberg dating from 1592. Soon after the takeover the field of activity was extended to the whole of the Netherlands and a start was made on activities abroad. Heineken is now an international beverages group producing and distributing leading brands in the field of beer, soft drinks, spirits and wine. Sales of the products, with the emphasis on beer, are made in some 150 countries Worldwide the production of Heineken and Amstel beer takes place in both our own and affiliated breweries as well as under licence by third parties. In addition Heineken gives assistance in the field of both engineering and technology. Research traditionally occupies an important position as a basis for the activities of our enterprise. Research and development are co-ordinated from our laboratory at Zoeterwoude in the Netherlands. Brands sold by us and our affiliated enterprises include: beer Heineken, Amstel, Buckler, Ridder, Mützig, Aguila, Adlerbrau, Dreher, Murphy, Grizzly, Bintang, Primus, Anchor, Tiger, Star and Gulder, as well as produced under licence in France: '33', Pelforth, Pélican, George Killian's. soft drinks Royal Club, Sourcy, B3, Sisi and Amigo, as well as a number of international brands produced under licence. shandy Royal Club, Green Sands, as well as produced under licence in France: Panach'. spirits and wine Bokma, Hoppe, Coebergh, Evita, Meekma, Els la Vera, Glenmark, Grand Monarque, Jagermeister (produced under licence for the Dutch and Belgian market) and in the Netherlands agencies for Bouchard Père Fils, Cordier, Louis Sipp. Osborne, Bacardi and Pommery, inter alia.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1988 | | pagina 2