The origins of the enterprise lie in Amster
dam, where in 1864 Gerard Adriaan
Heineken acquired the brewery De Hooi
berg dating from 1592. Soon after the
takeover the field of activity was extended
to the whole of the Netherlands and a
start was made on activities abroad.
Heineken is now an international bever
ages group producing and distributing
leading brands with the emphasis on
beer. Sales are made in some 150 coun
tries. Worldwide the production of
Heineken and Amstel beer takes place
in both our own and affiliated breweries
as well as under licence by third parties.
In addition Heineken gives assistance in
the field of both engineering and tech
Research traditionally occupies an impor
tant position as a basis for the activities
of our enterprise. Research and devel
opment are co-ordinated from our labo
ratory at Zoeterwoude in the Netherlands.
Brands sold by us and our affiliated enter
Heineken, Amstel, Dreher, Murphy,
Mützig, Aguila, Adlerbrau, Grizzly,
Bintang. Primus, Anchor, Tiger, Star and
Gulder, as well as produced under licence
in France: '33', Pelforth, Pélican, George
Royal Club, Sourcy. B3, Sisi and Amigo,
as well as a number of international
brands produced under licence.
Royal Club, Green Sands, as well as
produced under licence in France:
spirits and wine
Bokma, Hoppe. Coebergh, Glenmark,
Grand Monarque, Jagermeister (produced
under licence for the Dutch and Belgian
market) and in the Netherlands agencies
for Bouchard Père Fils, Osborne.
Pommery and Bacardi, inter alia.