i
Asia - Australia - Oceania
Papua New Guinea
Port Moresby
27
The economy in Indonesia, which is high
ly dependent on the crude oil price, fur
ther worsened in 1986, with a decline in
purchasing power as a result. Neverthe
less the volume of the beer market rose.
P.T. Multi Bintang Indonesia managed
to maintain its market share, which is
more than 50%.
Sales of Green Sands shandy remained
at the same level and sales of soft drinks
showed a satisfactory growth.
The contribution to Group earnings de
clined considerably, mainly through the
fall in the rupiah exchange rate.
The Malayan Breweries group, which
apart from establishments in Singapore
also has interests in Malaysia, Papua
New Guinea and New Zealand, was able
to improve the earnings considerably in
its financial year. However, as a result
of the depreciation of the Singapore dol
lar, these earnings declined when trans
lated into guilders.
In 1986 Beverages Investment Pte. Ltd.
was established, a holding company
incorporating the majority of the shares
in Malayan Breweries Ltd. Heineken and
Fraser Neave, the local partner with
which we have been co-operating for
more than 50 years, each have a 50%
interest in the new holding company.
Due to the unfavourable economic situ
ation in Singapore the volume of the beer
market decreased. Malayan Breweries
managed to maintain its share in the
lager market; some progress was
achieved in the stout market. A start was
made in 1986 on the preparations for
the construction of the new brewery to
replace the two breweries now still in use.
In Malaysia, too, the beer market de
clined due to the poor economic position.
In Papua New Guinea the sales of South
Pacific Holding Ltd. were almost at the
same level as in the previous year. Sales
of soft drinks developed satisfactorily
and the margins improved. One of the
two breweries in Port Moresby completed
renovation during the year, after which
the other brewery was closed.
The earnings of Grande Brasserie de
Nouvelle-Calédonie S.A. in New Cale
donia improved considerably. Sales rose,
partly as a result of the lifting of the par
tial ban on the sale of beer.
In Jordan the decline in the sales of
Amstel beer produced by Jordan Brewery
Ltd., which has been continuing for years,
was brought to a halt.
Sales of Amstel and Almaza beer, pro
duced by Brasserie et Malterie Almaza
S.A.L. in Lebanon, have risen sharply
this year. The political situation makes
a continuation of this favourable trend
uncertain.
Exports to the Middle East were under
pressure as a result of the strong position
of the guilder in relation to local curren
cies.
Sales of Heineken beer in Japan, pro
duced under licence by Kirin Brewery
Co. Ltd., were up on the previous year.
In Tahiti Heineken beer is produced under
licence by Brasserie de Tahiti S.A. There
was some decline in sales.
Sales of Heineken beer in Australia once
again rose. Our position as market leader
in the import segment was further rein
forced.
During the past year a co-operation
agreement for projects in the People's
Republic of China was concluded with
the Chia Tai group in Hong Kong, part
of an important Thai agricultural enter
prise with a number of activities in the
People's Republic of China. With several
possible partners in China consultations
are still taking place, now together with
Chia Tai, on the subject of participation
in breweries in that country.
Exports of Heineken beer to China once
again showed a positive trend.
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