Beer sales in Asia/Australia/Oceania Brewed under the supervision of Heineken (in millions of hectolitres) 2.5 2.4 2.4 2.3 2.4 1981 1982 1983 1984 1985 Sales of Heineken beer in Japanproduced and sold under licence by Kirin Brewery Co. Ltd., showed in further increase in a somewhat sluggish Japanese beer market. In Australia sales of Heineken rose significantly compared with the previous year. Consequently the leading position in the import segment was further reinforced. The still modest exports to the People's Republic of China showed an upward trend. The setting-up in the People's Republic of China of breweries on the basis of joint ventures, which are primarily aimed at production for the growing local market, is a matter which requires patience, also as a result of prob lems regarding foreign currency. Discussions on several potential projects are taking place with a number of possible partners. The discussions on the setting-up of a hop processing enterprise are taking more time than was foreseen. 32

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1985 | | pagina 29